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  1. 1 Acta Universitatis Lodziensis. Folia Oeconomica

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  1. 1 Swierk J.

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  1. 1 2014

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The role of strategy maps in managing university

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Swierk J.
Acta Universitatis Lodziensis. Folia Oeconomica
|
2014
|
vol. 1
|
issue 299
PL
The article discusses the role of strategy map in managing university. The strategy map is main element of Balanced Scorecard, a concept that translate the strategy to operational task. The strategy map shows relations between the strategic objectives (hypotheses) established in the four perspectives: financial, customer, internal processes and development The article presents the example of practical use of the strategy map in the process of developing strategy of UMCS.
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