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Prvá priama voľba prezidenta v Českej republike na Twitteri

100%
Karaščáková Z.
Naše společnost (Our Society)
|
2013
|
vol. 11
|
issue 2
41-52
EN
This article examines the use of microblogging service Twitter during the period of the presidential election 2013 in the Czech Republic and aims to contribute to a development of an emerging research field to which only a marginal interest of academics have been devoted so far, especially in the Czech Republic. A multi-method approach is used to analyze the dataset of tweets, which have contained predefined hashtags within a course of four weeks period – including both, the first and the second round of elections. The findings indicate that the debate on Twitter “copies” events in mainstream media (mainly presidential TV debate), while linking to information sources in posts does not necessarily lead to the official media sources. The analysis also reveals that tweets most often refer to Karel Schwarzenberg, in comparison with the names of other candidates, and that among the themes of tweets and retweets the most frequent topics are the campaign and political preferences which suggests the potential of Czech Twitter to form a basis of online political communication.
2

Parties, pirates and politicians: The 2014 European Parliamentary elections on Czech Twitter

63%
Hrdina M., Karaščáková Z.
Human Affairs
|
2014
|
vol. 24
|
issue 4
437-451
EN
The ongoing expansion of new communication technologies is inseparably linked to the transformation of political communication. The new thinking behind communication is embedded directly in the code of popular social networks. Can a formal political party successfully implement a decentralized mode of communication based on personal connections and weak social ties, or is it against the very logic of both the hierarchical organizations and the technology itself? Our case study describes the vast spectrum of various types of behavior of political actors on Twitter through computer-assisted analysis of Twitter communication in Czech Republic before the elections to the European Parliament in May 2014. The research is based on the concept of connective action, as defined by Bennett and Segerberg. Preliminary results show an emerging typology of campaign strategies, from formal and centralized campaigns on one hand to various hybrid overlaps of traditional and new forms of communication on the other.
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