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Rola marketingu terytorialnego w kreowaniu wizerunku wybranych polskich miast

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Gorączko J.
Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM
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2015
|
issue 11
27-38
PL
In the article „the role of Territorial Marketing in Creating the Image of the Selected Polish Cities” the promotion procedures taken by some Polish communities were described. At the beginning of the paper the specificity of the cities was noticed and the complex notion of territorial marketing was desribed. Territorial marketing is based on the specific tools which help to achieve the intended goals of marketing. This paper describes the examples of promotional campaigns of selected Polish metropolises – the largest cities but also smaller towns which have shown some characteristics.
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Znane i nieznane oblicza utopii, antyutopii i dystopii w dziełach światowej kinematografii

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Gorączko J.
Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM
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2014
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issue 10
PL
In the article „Known and the unknown aspects of utopia, anti-utopia and dystopia in the works of world cinema” examples of movies, in which these types of visions appear, were described. In the paper concepts of utopia, dystopia and anti-utopia were explained. The differences between these notions were presented. The word utopia comes from the book of Thomas More, which presented a vision of an ideal world in which notions of peace and order were realized. On the basis of the concept of utopia, the opposite was built: anti-utopia and dystopia representing an effect of a negative opinion about the surrounding reality. In the article polish and foreign movies, which are good examples of discussed concepts, were presented. Some of these movies were adaptations of the famous literary works, others were original works created solely by the filmmakers.
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ZNACZENIE MARKETINGU TERYTORIALNEGO W KREOWANIU WIZERUNKU I MARKI JEDNOSTKI SAMORZĄDU TERYTORIALNEGO NA PRZYKŁADZIE WOJEWÓDZTWA PODKARPACKIEGO

100%
Gorączko J.
Polityka i Społeczeństwo
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2015
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vol. 13
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issue 2
75-86
EN
The article pertains to the issue of territorial marketing in creating the image of local government unit on the example of the Subcarpathian Voivodeship. The aim of this paper is to identify by which methods the region builds brand and positive perception. Analysis of the use of territorial marketing tools is conducted based on the method of research sources pertaining to the theme. It was proved that the Subcarpathian region concentrates on social capital and openness for innovations, but still needs a greater emphasis on marketing.
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