Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 5

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Stereotypical Genderisation in Picture Section of Opinion-Forming Dailies in Slovakia And Its Development as Demonstrated by Samples from 2007 and 2012

100%
Fichnová K.
Studia Ekonomiczne
|
2014
|
vol. 205
98-119
EN
The paper deals with the ever-current topic of stereotypisation in mass media. The issues of the usage and the effectiveness of stereotypes are being broadly discussed in the domain of marketing communication. In the study, the author focuses on identifying stereotypes (gender or other stereotypes) in so-called opinion-forming printed daily newspapers in Slovakia, while trying to note the type and direction of the trends to portray people stereotypically in picture section of the dailies between 2007 and 2013. The author has used a quantified content method [Scherer, 2004] with the results processed statistically by non-parametric procedures. 1685 people pictures and images have been analysed in total. Multiple stereotypes have been identified - including gender related and also stereotypes in the presentation of the elders and children.
2
Publication available in full text mode
Content available

Participative Art Marketing Communication and Creativity of User-generated Content

63%
Fichnová K., Spálová L.
Central European Journal of Communication
|
2023
|
vol. 16
|
issue 1(33)
117-132
EN
This paper deals with participatory communication in the field of the promotion of cultural institutions. Creativity is an important factor in the success and effectiveness of marketing communication. This phenomenon has not yet been explored in relation to the creativity of user-generated content. This research addresses the question of whether creativity is a significant factor in the success of UGC (user generated content). Analysis of the outputs generated by the recipients of the communication issued by the Getty Museum in Los Angeles – and their interpretation of the works of art available to the museum. We used a modified method of evaluating creativity developed by Smith et. al. (2007). We used correlation analysis to analyze our data. The findings show that creativity is an important factor in the design of the communication strategy rather than in the success of specific UGC products.
3
Publication available in full text mode
Content available

Similari%es and Differences between Social Networking Services in Poland and Slovakia

51%
Fichnová K., Mikuláš P., Wojciechowski Ł.
Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica
|
2012
|
issue 7
PL
Artykuł koncentruje się na rozwoju serwisów społecznościowych w dwóch krajach: na Słowacji i w Polsce, i ma charakter badania empirycznego z perspektywy porównawczej. Główna część artykułu obejmuje szerokie badanie wykonane wśród studentów słowackich i polskich uczelni. Na wstępie autorzy starają się krótko zanalizować rolę serwisu społecznościowego Facebook. com – jako najważniejszego gracza globalnego w dziedzinie serwisów społecznościowych. Korzystając z danych statystycznych, prezentują aktualny rozwój tego serwisu i porównują go z najpopularniejszymi serwisami lokalnymi, zarówno na Słowacji (z usługą o nazwie Pokec.sk), jak i w Polsce (Nasza-klasa.pl).
4
Publication available in full text mode
Content available

Originalita plagiátu – plagiátorstvo originality (poznámky k prvku kampane SNS)

51%
Fichnová K., Wojciechowski Ł., Szabo P.
Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica
|
2012
|
issue 7
PL
The authors analyze a pre-election poster of the Slovak parliamentary party, the Slovak National Party (SNS). The poster has been selected for analysis as it is strikingly similar to the poster of the extreme right-wing party, Jobbik, which operates in Hungary. An attempt at ascertaining an instance of plagiarism has been made by first looking for plagiarized elements and then for creative elements of the poster. The analysis has been conducted in the communicative framework and is based on the principle of intertextuality.
5

“Back to the Future” sci-fi at (KO)Media

32%
Fichnová K.
Communication Today
|
2016
|
vol. 7
|
issue 1
137
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.