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Polish Consumer on the Market of Fair Trade Products

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Dąbrowska A., Janoś-Kresło M., Radziukiewicz M.
Journal of Management and Financial Sciences
|
2017
|
vol. 27(1)
9-24
EN
Fair Trade is an organised social movement, a trading partnership based on dialogue, transparency and respect, whose strategy is to cooperate with marginalised producers and workers. The paper discusses selected results of empirical studies conducted in 2013 within the framework of research project Polish Market of Fair Trade Products financed from the NCN funds, concerning the Fair Trade idea and Polish consumer behaviour in the market of Fair Trade products. They demonstrated that Fair Trade idea is not a subject of interest to wider circles of Polish consumers. Polish consumers most willingly buy stimulants, tea, coffee, and food products. Many of them decide to buy such products influenced by ethical and environmental factors.
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