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EN
When it comes to design, are aesthetic and ethical values oppositional to each other as they have been considered to be, or are they compatible and complementary? Design theorists and critics often distance themselves from aesthetic assumptions, focusing on ethical foundations and values based on duties towards another person (designer for the user) or responsibility However, aesthetic values are clearly inscribed in the field of design. Firstly, because design is related to the appearance (aestheticization of reality) – form, harmony, and proportion between elements – but also to manipulation or simulation (aestheticization of design). In design as a cultural area, values interpenetrate and, at the same time, are ethical, social and aesthetic in their form and contexts; the aesthetic values especially permeate everything. They are not isolated in any separate order but rather they combine with other types of values.
EN
The study of design practices in aesthetic terms (aesthetization and aesthetic experience) may appear, seemingly, trivial and irrelevant. However, the human environment today is in such a fundamental transition that failure to take account of this aspect is unfounded. The aim of design is primarily to produce artefacts, to transform them into a natural environment, but also, perhaps even above all, to maintain a balanced relationship between the ecosphere and the “artificial” human world, created and orchestrated for him. It is not just about designing an object, a system, an interaction or relationship that guarantees simplicity and efficiency, that is, a defined utility, but a deeper reflection on how a particular person experiences it and what the consequences this experience brings. Therefore, the purpose of design in this article will be expanded to include an aesthetic aspect, because isolation from the aesthetic criterion (regardless of how we understand it) in contemporary design practices seems to be difficult to maintain.
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