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EN
Across the globe, public administrations are employing communication to develop programs to respond to the challenges of bringing society to the core of policy making and of searching for innovative ways to generate growth. But how much do these programs achieve, and to what extent are their consequences positive? Building on theorizing about intangible assets in the public sector and based on economic indicators as well as on survey data from 17 countries, this paper explores whether specific intangible assets that are citizens’ perceptions-based can operate as sources of growth. More specifically, the article looks at citizen engagement and trust, intangible resources that are built upon organizational behaviors as well as activated through communication. Results allow us to compare the relation of these resources with growth with the relation of tangible capital with growth in 17 countries. Based on findings, the article discusses implications for public sector communication.
EN
One of the questions to be addressed in public relations is that of how to measure the stakeholders’ perceptions of an organization. This paper applies this debate to government public relations: it analyzes public perceptions of the Spanish national government performance and its im- plications for governmental public relations. Results of a regression analysis show that in assessing governments, citizens are not only influenced by ideology but they also look at environmental conditions; other public policies (such as education and employment) load higher than economy in explain- ing overall government performance; and evaluation of different public policies shows that citizens attribute responsibilities exonerating the government from what they think is not of its responsibility or is out of its control. Based on these results, this research finally highlights the importance of understanding what drives the public image of governments and deals with some implications in the conceptualization and practice of government public relations.
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