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Born globals – fenomen czy naturalny efekt globalizacji

100%
Kruk M.
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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2018
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issue 529
140-149
PL
Firmy born globals od 25 lat wzbudzają zainteresowanie zarówno badaczy, jak i środowisk biznesowych. Te małe firmy konkurują z największymi korporacjami, są innowacyjne, elastyczne i przede wszystkim dobrze zarządzane. Zatem czy jest to fenomen współczesnych gospodarek, czy może bardziej efekt globalizacji? Celem artykułu jest odpowiedź na to pytanie, której autor szuka na podstawie studiów literaturowych oraz przykładów z życia gospodarczego. Born globals to bez wątpienia fenomen, firmy te bowiem na globalnym rynku wyznaczają własne reguły gry, nie poddają się utartym ścieżkom, często stoją w sprzeczności do sformułowanych teorii, a mimo to podmioty takie funkcjonują i odnoszą sukcesy. Swoją ekspansywną postawę zawdzięczają głównie uwarunkowaniom tworzącym globalny rynek, takim jak dostęp do wiedzy, nowych rozwiązań technicznych, zasobów finansowych. Jednak przede wszystkim to możliwość dotarcia do rozproszonych geograficznie na całym świecie nisz rynkowych warunkuje ich internacjonalizację. Born globals, uzyskując właściwe wsparcie, mogą odgrywać istotną rolę w gospodarce światowej.
EN
Born globals have been attracting interest from researchers and business for 25 years. These small companies are innovative, flexible and well-managed so they can also compete with the largest corporations. Is this a phenomenon of modern economies, or is it more a result of globalization? The answer to this question is also the purpose of the article, which the author, on the basis of literature studies and examples from economic life, seeks answers to. Born global is undoubtedly a phenomenon that in the global market sets its own rules of the game, does not give way to common paths, often denies the formulated theories, and yet such companies function and succeed. They owe their expansive attitude mainly to the determinants of the global market. Access to knowledge, new technical solutions, financial resources and, above all, geographically dispersed market niches determines their internationalization, and with support they can play an important role in the global economy.
2
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Social Responsibility of Universities: The Case of The Faculty of Economics and Management, University of Bialystok

51%
Gołaszewska-Kaczan U., Grześ A., Kruk M.
Optimum. Studia Ekonomiczne
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2017
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vol. 5(89)
EN
Corporate social responsibility has been widely discussed and analyzed from the business perspective for several decades. The changes and challenges that universities have had to face during this time made them begin to undertake, with varying degrees of awareness, socially responsible actions. The aim of the paper is to present the issue of university social responsibility and attempt to evaluate whether the activities undertaken by the Faculty of Economics and Management at the University of Bialystok can be regarded as socially responsible ones. The analysis of the actions taken by this institution leads to the conclusion that despite the lack of a formally developed concept of social responsibility, the Faculty engages in a number of pro-social activities.
3
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Eco-Labelling as a Tool of CSR: Opportunities and Threats

51%
Gołaszewska-Kaczan U., Kruk M., Śleszyńska-Świderska A.
Optimum. Studia Ekonomiczne
|
2015
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vol. 5(77)
EN
Corporate Social Responsibility is a concept which, although it is developing for many years, it is constantly improved in both terms – theoretical and practical. In theory area are creating new definitions and new areas for action shots and in practice area are sought new instruments that could be used in pro-social activities. In this way, more and more expanding a set of tools that are available for socially responsible companies. In this article will be discuss the eco-labeling, which is an instrument belonging to the traditional set of activities in the framework of CSR. Eco-labeling is relatively poorly described issue in literature. In practical area, we can also find deficiencies. Analyzing the areas of corporate social responsibility calculated by ISO 26000, eco-labeling can be included into the area of the environment, fair operating practices and consumer issues. This shows how multi-dimensional issue is the use of eco-labeling. This fact creates the possibility of assessing this practices of different points of view - companies , consumers and the environment. The purpose of this article is to identify opportunities and risks associated with the use of ecolabelling as a tool of CSR. In this article the authors will show that the activity in the area of eco-labeling not only builds the image of a socially responsible company, but also translates to specific business benefits. In addition, the authors will attempt to assess the proportion of customers for products marked with eco-labeling. Analysis of the problem will be based on the available literature in the field of corporate social responsibility, marketing, sustainable development and environmental protection.
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