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Marketing i Rynek
|
2014
|
vol. 21
|
issue 2
141-148
PL
W pracy wskazano na rolę czynników niematerialnych w świetle potrzeb realizacji priorytetu smart growth strategii Europa 2020 w regionach słabych ekonomicznie Polski. Treść artykułu zawiera objaśnienie koncepcji smarth growth, znaczenie poziomu i strukturalnych relacji czynników niematerialnych w implementacji tej koncepcji. Udokumentowano potrzebę prowadzenia badań zdolności do inteligentnego rozwoju regionów słabych ekonomicznie w Polsce, w celu określenia sposobów jej zwiększenia. Autorka weryfikuje następującą hipotezę: niedobór lub brak potencjału kluczowych czynników niematerialnych, a także ich komplementarności nie stwarza szans urzeczywistnienia priorytetu smart growth w regionach słabo rozwiniętych Polski.
EN
The role of intangible factors in development of undeveloped regions in Poland for realization of smart growth priority of Europa 2020 Strategy has been highlighted. The concept of smart growth and importance of the level and structural relations of intangible factors for its implementation have been explained in this paper. The necessity of research in the area of smart growth capability of economically weak regions has been documented. The following working hipothesis has been proven and accepted: deficiency or lack of potential and compatibility of crucial intangible factors, does not create opportunities for smart growth.
Management
|
2014
|
vol. 18
|
issue 1
370-384
EN
The article contains the results of a survey conducted among 259 companies in Greater Poland from 1000 of those entities which had received the questionnaire using a random-proportional selection. This paper’s structure consists of three parts theoretical one and two which characterize empirical work. The first part interprets the future market assessment regarding the growth of innovations in companies. The second part includes an analysis of innovative actions in the near future (as indicated by enterprise representatives) in the development of competitive advantages and their perceived importance. Both cognitive and applicative conclusions are present in the summary.
PL
Artykuł zawiera wyniki badań ankietowych przeprowadzonych wśród 259 przedsiębiorstw w Wielkopolsce, spośród 1000 tych jednostek, do których skierowano formularz z zastosowaniem doboru losowo-proporcjonalnego. Struktura pracy składa się z podstaw teoretycznych i charakterystyki metody badawczej oraz dwóch części badań empirycznych. W pierwszej zinterpretowano ocenę rynków przyszłości dla wzrostu innowacji w firmach, wykonaną przez respondentów. W drugiej części przeprowadzono analizę wskazanych przez przedstawicieli przedsiębiorstw, działań innowacyjnych w najbliższej przyszłości, w kształtowaniu przewag konkurencyjnych oraz postrzeganej ich ważności. W podsumowaniu zawarte zostały wnioski poznawcze i aplikacyjne.
EN
Many researchers have analyzed the benefits and costs of the planned introduction of the single European currency in Poland. But the results of these analyses have varied, depending on whether they applied to the average consumer, especially in the short term, or the economy as a whole. The paper looks at the concerns and hopes of Polish college students in the context of the planned adoption of the euro in Poland. Both full- and part-time students-representing a large and well-educated group of consumers-were asked about the costs and benefits of the move for Polish consumers. The poll covered 446 students from five university-level schools in the western city of Poznań. The authors also examined the relationship between the respondents’ knowledge and their assessment of the plan to introduce the single European currency in Poland. The answers given by students in individual schools were compared and analyzed. On the basis of their analysis the authors come up with a number of recommendations on how the government should pursue its social communication policy as far as the planned adoption of the euro in Poland is concerned. A clear position of the government is needed on the country’s preparations for adopting the euro and a concrete date of when this can happen, the authors say. It is necessary to tell the public about the benefits of introducing the euro, dispel unjustified worries involving issues such as price convergence, and counteract real threats posed by factors such as inflation stimulated by the conversion of prices and intensified economic emigration. Overall, the authors say, the analysis shows that the students are aware of the need for reforms in the Polish economy, especially with regard to the labor market.
EN
This paper presents actual, unsatisfactory innovative activity of processing industry in Poland and one of its regions named Wielkopolska (Greater Poland). The analysis uses data from international and internal sources, as well as results of special research programmes. Various barriers were identified and particularly very low level of cooperation between enterprises and R&D sector represented by universities, institutes of Polish Academy of Science and others. The aim of this paper is to present newly established Internet platform INNOPENA®, which was built relying on the ‘open innovation’ concept. There is a hope, that this new instrument will improve cooperation for better innovation activity, especially in favour of small and medium enterprises.
Management
|
2013
|
vol. 17
|
issue 1
119-135
EN
The problem of innovativeness and competitiveness of the Polish economy is rising to strategic importance in the new EU financial perspective for 2014-2020. It is strongly related to social capital. This paper contains the results of the research on the relationship between social capital and innovative companies and the existing barriers to the implementation of innovative functions by this capital in Greater Poland. The data used have come from independent studies carried out on two collectivities of managers. Each one was composed of about 150 participants. Surveyed managers have indicated medium and low ratings regarding the attributes of social capital of their own employees. These shortcomings of individual social capital have not been reduced in the expected network process of value-added relationships reflected in a higher group capital. Opinions of entrepreneurs on different forms of innovative potential of employees expressed in a five point rating scale have ranged from 3.82 to 2.47, and the average value stands at 2.97. Nevertheless, most companies have not undertaken any action to prepare and shape the pro-innovation attitude of its employees. Only a few companies have initiated or strengthened the knowledge and information management system, methods to motivate employees to submit innovative ideas or shaping the competences supporting innovative processes. In reflection on this problem we find the need to identify the causative factors that increase the potential for innovation and its efficiency by improving the level and structure of social capital in the future.
7
51%
EN
The aim of this paper is to verify the methodology of measuring social capital in the research conducted by the representatives of territorial self-governments in the Wielkopolska region. The research was conducted in six intentionally selected powiats (administrative districts) of this Voivodeship; five compared and one comparative accepted as a model. The aim of this paper was achieved using the direct interview questionnaire method. Empirical data was compared using the statistical methods (correlation, classification, principal components) and comparative profiles and visualizations. The results of this analysis made it possible to confirm the usefulness of those methods in reaching the goal of this paper and to verify the working hypotheses. The implemented methods made it possible to: measure the level and structure of social capital; identify the size of social capital’s gap and identify the key attributes of social capital.
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