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PL
Celem opracowania jest prezentacja zagadnienia dynamicznego podejścia przedsiębiorstwa do ochrony środowiska i mieszczącej się w tym nurcie proaktywnej strategii środowiskowej – PSŚ. Omówiono główne podejścia przedsiębiorstw do ochrony środowiska: od reaktywnego do proaktywnego w ujęciu ewolucyjnym. Dokonano przeglądu definicji istoty proaktywnej strategii środowiskowej oraz autorskiej propozycji ujęcia PSŚ. Wskazano, że proaktywna strategia środowiskowa jest utożsamiana ze strategią prospector w ujęciu typologii strategii według Milesa i Snowa, a przedsiębiorstwa ją stosujące są proaktywne wobec zmian prawnych, rynku i technologii oraz odporne na kryzys. Wskazano możliwe koncepcje i programy ukierunkowujące wdrożenie proaktywnej strategii środowiskowej (proekologicznej) w przedsiębiorstwie.
EN
The aim of the paper is to present the essence of the company's dynamic approach to environmental protection and its proactive environmental strategy – (PES). The main corporate approaches’ to environmental protection are discussed: from reactive to proactive. The literature review of the essence of PES and author's proposal of the definition of PES were presented. It was indicated that PES is aligned with the prospector’s strategy according to Miles and Snow, and that the companies using them are proactive in terms of legal, market and technology-related changes and crisis-resistant. The article indicates possible concepts and programs to guide the implementation of proactive environmental (pro-ecological) strategy in the enterprise.
EN
The purpose of the article is to identify and assess environmental practice implementations focusing on the environmental strategy as a model. Available references provide scarce information on the very existence of business practices which enforce organizational changes and introduce model strategic behaviors of the company towards the natural environment, which is indicative of a cognitive loophole. The study provides authorial proposals of an environmental strategy as a model. A case study was carried out as part of the project, and its results have led to a conclusion that the implementation of environmental practices is not a one-time act, but rather an evolutionary process which takes place in stages, sequences. Furthermore, as a model of environmental practices, the strategy is developed through evolution, proceeding in a sequential manner.
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