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EN
The aim of the present work is a presentation of Russian folk magical practices connected with the running of a home. The first part of the article reflects on the significance of the home (it symbolism) in Eastern Slavonic culture as well as belief in the magical powers of the spirits protecting the homestead. The second part of the article analyses pragmatically the spells from the group домоведческие и хозяйственные заговоры [domestic and household spells]. The characterised material shows that the verbal magical interaction was based first and foremost on the use of an arousal strategy, being the categorical significance of the imperative mood.
EN
The aim of the article is to present the way in which the Siberian Healer (Natal’ya Ivanova Stepanova), in her publications, creates her own image and, at the same time, encourages to use magic practices proposed by herself. Magic handbooks and compilations of charms written by Stepanova served as the empirical material. They were the basis to describe manipulative and persuasive linguistic activities used to affect the recipient. The most common of those activities is argumentation, which is usually described as ‘a set of actions taken to justify some view’. The healer – in order to sway recipients to her views – mainly uses the so-called fallacious arguments, such as e.g. argumentum ad populum or argumentum ad metum. She also uses specific lexical and stylistic means.
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