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EN
The term „the power of media” can be understood primarily as a direct influence of media centres or companies on users, their frame of mind, lifestyles, choices and decisions they make. Secondly, the media involve using new information and communication technologies by different entities (e.g. social movements, political parties, governmental institutions) and broadcasters themselves for the purposes of social mobilisation, organising protests and shaping the public opinion. Along with the information technology revolution and the increasing role of global media we can observe new functions of governments. Generally, they concern forming – e.g. by politicians and diplomats – a favourable image of a state and its citizens in the media and in international institutions.
PL
Pojęcie „władzy mediów” można rozumieć - po pierwsze - jako bezpośredni wpływ ośrodków czy koncernów medialnych, w takiej czy innej formie, na odbiorców, ich mentalność, style życia, podejmowane wybory, decyzje. A po drugie - chodzi o wykorzystywanie przez różne podmioty (np. ruchy społeczne, partie polityczne, instytucje państwa) nowoczesnych technologii informacyjnych, komunikacyjnych, ale także samych nadawców - w zakresie choćby mobilizacji społecznej, działań protestacyjnych, kształtowania poglądów opinii publicznej. Wraz z rewolucją informatyczną i wzrastającą rolą globalnych mediów mamy coraz bardziej do czynienia z nowymi funkcjami państwa. Generalnie polegają one na kształtowaniu – np. za sprawą polityków, dyplomatów – korzystnego wizerunku państwa i jego obywateli w mediach i instytucjach międzynarodowych.
EN
In the text aspects of understanding culture and sport in the approach taken by Stanisław Kowalczyk, a representative of the Lublin school of Christian personalism, are presented. These spheres are viewed from the perspective of axiology. In the sphere of the existence of values the solution suggested by Kowalczyk tends to accept the reality of the two planes: the ontological one and the personalistic one (“the two-leveled reality” of axiological categories). He favors the psycho-social (or, in other words, the subjective-objective, or “relative-dualist”) perspective of approaching values. The author is definitely in favor of the personalistic-holistic approach to structural elements of the axiological experience. He presents the personalistic conception of culture, referring to its ontological-axiological foundations. He explicitly stresses that culture also has a social character. For Kowalczyk sport is a part of physical culture, and this, in turn, is a branch of culture understood in a general way. He is in favor of the personalistic conception of sport. Activity in the field of sport is motivated, in his approach, by definite values and applied norms; it also fulfills many anthropological functions. According to Kowalczyk, elements of philosophy of the body are an integral part of philosophy of sport. The Lublin personalist’s reflections may be successfully applied in sociological analyses and explorations.
Zeszyty Naukowe KUL
|
2019
|
vol. 62
|
issue 3
35-54
EN
The aim of the text is to present, from the subject-object (psychosocial) perspective, the ontological status of values, and, secondly, to explicate the merits of applying this perspective (the object of the analysis is the correlation between values and interests, and between axiological categories and neighbourly ties of the Poles). The relationist perspective, applied to the axiological (values) and pragmatic (interests) spheres, allows a more accurate (in an epistemological understanding of the term) perception of the analysed subjects or the phenomena of social life (e.g. neighbourly relations). What is more, from the psychosocial perspective, analysing values and interests makes it possible to describe their significance in the processes of social integration, their functioning as motivators and regulators of human behaviour, and their functioning as the so-called mask or façade (values are merely ritualistic forms that obscure true motives behind actions or choices).
PL
Celem niniejszego tekstu jest zaprezentowanie najpierw, z podmiotowo-przedmiotowej (psychospołecznej) perspektywy, ontologicznego aspektu wartości, a następnie ukazanie jej waloru aplikacyjnego (przedmiotem analizy są korelacje zachodzące między wartościami i interesami, oraz kategoriami aksjologicznymi i więziami sąsiedzkimi Polaków). Walor stosowania perspektywy relacjonistycznej, w odniesieniu do sfery aksjologicznej (wartości) i pragmatycznej (interesy), polega na tym, że umożliwia ona bardziej adekwatne w sensie epistemologicznym oglądy badanych podmiotów czy fenomenów życia społecznego (np. relacji sąsiedzkich). Ujmowanie wartości czy interesów, z psychospołecznego punktu widzenia, pozwala również opisać ich znaczenie w procesach integracji społecznej, pełnienia przez nie funkcji motywatorów i regulatorów ludzkich zachowań i działań, ale i tzw. fenomenu maski czy fasady (wartości są tylko rytualnymi formułami ukrywającymi rzeczywiste przyczyny dokonywanych opcji czy podejmowanych decyzji).
PL
W artykule zaprezentowano, na podstawie literatury przedmiotu, stanu badań, jak i wyników własnych eksploracji lubelskich studentów, rudymentarne wartości mowy ciała, a także ich uwarunkowania, które łączą się z kwestią kreowania wizerunku publicznego polityków. Przedmiotem refleksji były takie szczegółowe zagadnienia, jak: mowa ciała jako element komunikacji niewerbalnej, struktura wizerunku polityka, soma jako składnik wizerunku aktorów politycznych i ich kapitał „wyborczy”, determinanty mowy ciała w relacji: politycy–elektorat. W tekście akcentowano, iż prawidłowe „odczytanie” mowy ciała wymaga uwzględnienia kontekstu sytuacyjnego, w jakim się ona pojawia, a także jej relacji do treści werbalnych. Wygląd zewnętrzny, jako część wizerunku polityka, stanowi istotny element gry politycznej. Służy on do wywierania wpływu na innych. Zawiera w sobie odpowiednie elementy wartościujące, które mogą oddziaływać na decyzje podejmowane przez elektorat przy urnie wyborczej.
EN
On the basis of the subject literature, the current state of research, as well as the results of own explorations of Lublin students, the article presents the rudimentary functions of body language, as well as their determinants, which are linked to the process of creating the public image of politicians. In particular, the article discusses such issues as: body language as an element of non-verbal communication, the structure of the image of a politician, soma as a component of political actors’ image and their “electoral” capital, determinants of body lan-guage in the relation: politicians-electorate. The article emphasises that the correct “reading” of body language requires consideration of the situational context in which it is used, as well as its relation to the verbal content. The external appearance as part of the politician’s image is an important element of the political game, since it serves as a tool of exerting influence on oth-ers. It also contains appropriate valuation elements which may influence the decisions taken by the electorate at the ballot box.
EN
In Christian social thought the opinions of various authors, as regards the essence of the common good, focus on two standpoints: ethical solidarism and social ethicism. Those two orientations lie at the foundations of the controversy: is the common good an institution, instrument, means, or does it constitute a perfection? The representatives of the Lublin School of Catholic social doctrine, connected with the Catholic University of Lublin, also take a standpoint as regards the above dilemma. It is their belief that the full contents of the common good is made up of two factors: conditions and institutions on the one hand, and, on the other, reaching perfection thanks to them. Thus one may say that the Lublin scholars, though they draw a lot on the problems of solidarists and the Freiburg school, yet they do not identify themselves directly and closely with any of these directions. Rather, they tend towards a synthesis of the immanent and instrumental conception of the common good. At the foundation of this kind of understanding of the common good there is an integral conception of man and his development. The final character of human nature combines not only the aforementioned aspects, but also the kinds of the common good. Thus the integrity of that moral reality, which is bonum commune, is opened to us.
EN
A human person, that is by its nature a social entity, calls into being various types of communities, societies, which become a new reality as subjects of actions. A person, by the fact that it is part of a whole does not lose his existential sovereignty. He still remains a person and joins the process of realising goods that are necessary for perfecting himself. However, when a given society proves to be unable to realise a defined category of goods that are necessary for a man and for this little society so that they can develop, other ones are called into being, higher and bigger, able to perform the task. They are a whole in which societies of a lower rank function as its parts. Smaller and lower societies, however, do not lose their autonomy within the range of the functions they fulfil and the aims they achieve. This process is closed when such a society appears that unites functionally differentiated societies of lower ranks. An example may be here the state society and, in a further perspective, the universal society. Hierarchy that exists in social life is expressed in the multitude and multistage character of human societies. The hierarchical character of common good in turn implies pluralism of common good.
EN
One of the most important developmental features of the social teaching of the Church is the transition from the stress being laid on model solutions of the social issues to social principles. The representatives of the Lublin School of Catholic social doctrine grant social principles an ontological, moral and legal character. The philosophical bases of those principles they find in the social nature of man and in the personalistic conception of society. On the non-temporal level, almost ideal, we encounter, according to them, universally binding and absolute principles of social life. In the applied order, however, there are particular instructions. Such being the case, it is necessary to use the so-called operative norms, adjusted to a concrete situation. In the scientific output of the Lublin scholars, when it comes to the system of social principles, the principle of the common good plays a particular position. Basing themselves on the common good, they show the essential framework of social philosophy and the conception of social life. The common good is, as they believe, the basic norm of each community. Only from it, as the superior norm, other social principles may draw on their normative character.
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