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  1. 3 Linguistica Silesiana

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  1. 3 Mamet P.

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  1. 2 2024

  2. 1 2010

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Changing patterns of Opel branding policy – a linguistic analysis

100%
Mamet P.
Linguistica Silesiana
|
2010
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vol. 31
181-192
EN
The study focuses on the names of Opel cars and serves as an example of the potential contribution that a linguist can make to the process of development and evaluation of brands. It also analyses how the patterns of branding have changed together with the shift from the descriptive names in the production era through those influenced by semantics and social rank to those phonetically and orthographically guided in the marketing era.
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The linguistic aspect of a brand name case study based on branding strategy of OPEL

100%
Mamet P.
Linguistica Silesiana
|
2008
|
vol. 29
51-65
EN
The creation of a good brand name involves many branches of human knowledge. Linguistics is one of them and a very important one. Phonetics, sound symbolism, semantics, word formation and comparative studies of different languages have a considerable contribution to creating a good name of a product. The aim of the research, presented in the article is to apply this kind of knowledge to analyse the names of currently available OPEL cars
3
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The language of trade negotiations

100%
Mamet P.
Linguistica Silesiana
|
2002
|
vol. 23
125-132
EN
The language of trade negotiations is a complex phenomenon that escapes classifications based on a single criterion. The article analyses lexical, grammatical, textual, and stylistic properties of trade negotiations.
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