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EN
The present article aims to describe socio-political context which has proceeded before parliamentary election 2011 in Poland. It draws attention to the perception of parties and candidates and political preferences those voters who are interested in election. There are many voices the polish politicians activity in campaign takes places in divided country. One of the social expectations is connected with exploration of plane crash in Smoleńsk on April 10th 2010. Public opinion is focused on critic of government and leader`s party (PO) Donald Tusk who is treated as a persona personally responsible for death oh 96 persons in a plane crash. On the other hand we can see strong activity and leadership of monk Tadeusz Rydzyk, tried to put impact on voters (PiS). Rydzyk tries to use catholic radio called „Radio Maryja” to political agitation. The activity of Catholic Church in political campaign was one of the theme discussed by many experts and commentators. Although competition between parties was concentrated on two candidates (Tusk, Kaczyński) new party – „Palikot`s Movement” (Ruch Palikota) was opened. It focused on criticism of Catholic Church, Catholic values and tried to appeal to voters interested in modernity in many levels of socio-political life. The success of Janusz Palikot`s party was possible thanks to personality and charisma of the leader (well known as an author of many spectacular events in politics) and his project of „Modern Country”. The other element of the context of parliamentary election 2011 was mobility of Polish electorate, permanently reduced. Because of the voters absence diagnosis of civil society in Poland seems to be worse than in the other countries in Europe. This proves that situation before parliamentary election 2011 in Poland was specific. The main research materials were: newspaper articles, interviews in magazines, TV advertisements, sociological surveys, websites. It has used problems from range of different sciences: sociology, media and political marketing.
EN
Partnerships and their status are the subject of public debate, which began in Western Europe a few years ago and recently came to Poland. The topics of discussion are legal, economic and social solutions (including inheritance and the adoption of children) and mostly the goal of these debates is to establish equal rights of marriage and domestic partnership. Supporters of same-sex marriage and domestic partnerships are demanding equal and free functioning in the social space, at the same time alleging discrimination by Polish legislation, the institutions of government and the (so-called) majority of the public. Social campaigns on domestic partnerships (and homosexual relationships) are an at- tempt to break down stereotypes and cultural taboos that were built over the years around these topics. The aim of this paper is the study of Polish social advertisements seeking an answer to, what styles of rhetoric and visual techniques are mostly used to highlight the problem of partnerships’ discrimination and to generate a new social approach in the common mind of Polish society.
EN
The main purpose of this article is to analyse the medial discourse connected with new ways of presenting religious symbols and social reactions to this. Religious symbols are used by communities that want to stand out in society. The research questions consider whether these events, treated by Catholics as scandalous and offensive, could be examples of a new form of hate speech in the Polish public sphere. If so, this would involve an evolution from the language sphere to the visual sphere and, therefore, would be a crucial shift in a cultural war in our society. The diagnosis of phenomena related to events perceived as “provocations” indicates that we are dealing with a new social problem. This problem involves people associated with the Catholic Church, the police, the court, and the prosecutor’s office because the authors of initiatives are accused of offending religious feelings, which, according to Art. 196 of the Criminal Code is a crime in Poland.
PL
Celem artykułu jest zbadanie dyskursu medialnego związanego z nowymi formami prezentacji symboli religijnych i ze społeczną reakcją na to zjawisko. Symbole religijne są wykorzystywane przez środowiska zainteresowane zaznaczeniem swojej obecności w społeczeństwie. Jednym z pytań badawczych jest pytanie o to, czy przykłady happeningów, uznawanych przez grupy katolików za skandaliczne i obraźliwe, mogą być dowodem na nową formę „mowy nienawiści” w sferze publicznej. Miałaby ona ewoluować ze sfery językowej w sferę wizualnych znaczeń i odgrywać ważną rolę w „wojnie kulturowej” na światopoglądy i wartości w naszym społeczeństwie. Diagnoza zjawiska związanego z happeningami odbieranymi jako „prowokacje” prowadzi do przekonania, że mamy do czynienia z nowym problemem społecznym. Angażuje on osoby związane z Kościołem katolickim, policję, sąd i prokuraturę, ponieważ autorzy inicjatyw są oskarżani o obrażanie uczuć religijnych, co zgodnie z art. 196 kodeksu karnego jest w Polsce przestępstwem.
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