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Rola kapitału intelektualnego w budowaniu przewagi konkurencyjnej przedsiębiorstwa

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Bartkowiak P., Grajewska W., Uniwersytet Ekonomiczny w Poznaniu; Wydział Zarządzania; Katedra Zarządzania Strategicznego

Acta Universitatis Lodziensis. Folia Oeconomica

2012

vol. 267

Human capital as an element of intellectual capital company in the turbulent economy and the constant of competing companies is a factor of the competitive advantage of the organization. The possibility of free access of enterprises to modern technology and information makes managers should search sources of advantage in other areas, including the building of human capital. Therefore, today's organizations tend to put on the development of human resources in the expectation that such activities may have long-term profits including through distinguishing himself in the market or the formation of a flexible approach to supplied in a variable environment. In strategic terms, the effect will increase the value of a company with other elements in the socalled outside the property – „good reputation”. Therefore, the operation of firms is influenced by competition. It affects the real extent of the company and their profit. But success also the company depends on itself, and therefore its managers, levels of experience and presented the management level.

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1 Acta Universitatis Lodziensis. Folia Oeconomica

1 Bartkowiak P.

1 Grajewska W.

1 Uniwersytet Ekonomiczny w Poznaniu; Wydział Zarządzania; Katedra Zarządzania Strategicznego

1 2012

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Rola kapitału intelektualnego w budowaniu przewagi konkurencyjnej przedsiębiorstwa