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Internet bez barier – accessibility oraz usability a potrzeby osób niepełnosprawnych

100%
Dejnaka A.
Niepełnosprawność - zagadnienia, problemy, rozwiązania
|
2012
|
issue 2(3)
37-51
PL
Internet bez barier czyli taki, który stanowi przestrzeń komunikacyjną bez względu na płeć, wiek, kulturę oraz stopień niepełnosprawności. Aby móc korzystać z Internetu potrzebne jest w tym przypadku nie tylko łącze internetowe (instalację którego wykonuje firma), ale także komputer dostosowany do potrzeb osoby niepełnosprawnej oraz podstawowa przychylność twórców serwisów internetowych – dostosowanie sposobu wyświetlania treści informacyjnych do potrzeb osób niepełnosprawnych. Artykuł prezentuje informacje dotyczące dostępności oraz użyteczności stron internetowych skierowanych do odbiorców niepełnosprawnych w tym w szczególności osób z dysfunkcjami narządu słuchu i wzroku. Biorąc pod uwagę przeciwdziałanie „cyfrowemu wykluczeniu” temat jest istotny zarówno dla osób z niepełnosprawnością, jak i dla przedsiębiorstw, które chciałyby, poprzez swoje działania internetowe, być bardziej otwartymi na problemy wykluczenia.
EN
Internet without barriers – that is such as constitutes a communication space regardless of gender, age, culture or the degree of disability. In order to be able to use the Internet in this case, one needs not only an internet connection (whose installation is performed by the suitable company) but also a computer adapted to the needs of the disabled person and some basic good will of the authors of internet services – in order to adjust the displayed information content to the needs of the disabled. The article presents some information about the accessibility and usability of the internet pages directed to the disabled user – especially to the people with disfunctions of sight and hearing organs. Keeping in mind our acting against “digital exclusion”, the subject is important both to the disabled people and to the companies which, via their actions in the Internet, would like to be more open to the problems of exclusions.
2

Design a fitness — nowe trendy

100%
Dejnaka A.
Forum Socjologiczne
|
2018
|
vol. 9
99 - 106
EN
Nowadays, just attending fitness classes is not enough to feel like a person living in accordance with a healthy and active lifestyle. Fitness is also a design whose role is growing dynamically — mainly due to the fact that consumer needs are changing, and sports companies are outdoing themselves in promoting new gadgets or sports clothes. In order to keep up with the changes in the society, sports must not only follow current changes, but also anticipate future trends in consumer behavior. The aim of the presented article is to analyze new trends in design in fitness and answer the following questions: 1. What is the role of design in fitness? 2. What are the design trends related to fitness, what areas are involved and in what direction will the design develop? The article is based on the analysis of design trends related to the arrangement of the space of fitness clubs and the design of fitness clothing.
3
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Promowanie działań cause marketinguw Internecie – ujęcie modelowe

100%
Dejnaka A.
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
|
2013
|
issue 1(33)
25-45
PL
Dynamika rozwoju Internetu oraz zmiany społeczne wymogły na organizacjach non-profit dostosowanie swoich działań do wirtualnej przestrzeni. W artykule zaprezentowany został model działań promocyjnych cause marketingu w Internecie na podstawie analizy wyników badań jakościowych.
EN
Intensive firms and nonprofit organizations on the Internet medium can currently be seen on the market, which is a direct result of social changes: the development of Web 2.0 and the information society. Technological revolution, development of the Internet and knowledge-based society have become important agents of change in companies. Non-profit organizations and business companies working together for the benefit of society often provide information about the progress of cooperation, the results of social campaigns and results of operations on the Internet. Therefore, appropriate, in light of the intensive development of the Internet and the growth of its importance in society, is to learn as it is now in virtual space (in particular through promotion of activities on the website) is as non-profit collaboration between organizations and business firms. The article presents an analysis of promotional activities on the ground cause marketing websites used by companies working together business and nonprofits. It offers a preliminary model of cause marketing to promote the Internet in accordance with the new trends of Web 2.0.
4

Gamification as a new form of social communication

100%
Dejnaka A.
Forum Socjologiczne
|
2013
|
vol. 4
171 - 180
EN
Gamification consists in a conscious and deliberate application of mechanisms and techniques used in designing games to enhance commitment, loyalty, modify behaviour and human customs. Gamification may be utilized to support specific solutions to real issues by means of changing mindsets, moods or by making processes objective. Gamification assumes directing participants’ activities towards a particular goal consistent with expectations of the project author and bringing them into undertaking relevant activities, even if they are considered to be mundane or routine. The paper is to indicate various types of gamification and their applications to marketing and business activities. It presents examples of applying selected forms of gamification in diverse social communication activities.
5
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Technologizacja komunikacji marketingowej – nowe trendy

100%
Dejnaka A.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2017
|
vol. 51
|
issue 2
EN
Dynamic changes can now be observed both in Internet activities and in marketing communication. The article deals with new trends in technologization of marketing communication, including the use of augmented reality, QR codes, chatbots, the Internet of Things and “smart & simple” technology. In addition, the latest trends in image marketing/communication and image/video 360-degree communication will be presented. The article is based on the analysis of trends in technology-based communication and criticalanalysis of applications.
PL
Dynamiczne zmiany widoczne są obecnie zarówno w działaniach internetowych, jak i komunikacji marketingowej. Artykuł dotyczy nowych trendów w technologizacji komunikacji marketingowej, m.in. wykorzystania w komunikacji rzeczywistości rozszerzonej, kodów QR, chatbotów, Internetu rzeczy i technologii „smart & simple”. Dodatkowo zostały przedstawione najnowsze trendy w zakresie marketingu obrazkowego (komunikacji obrazkowej) oraz komunikacji obrazkowej/video – 360 stopni. Artykuł został oparty na analizie trendów w komunikacji bazującej na technologiach oraz na analizie krytycznej zastosowań.
6
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Nowe oblicze zarządzania zasobami ludzkimi. Pracownik i pracodawca w przestrzeni wirtualnej

100%
Dejnaka A.
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
|
2012
|
issue 30
59-67
PL
Zmiany zachodzące na rynku związane z dynamicznym rozwojem Internetu oraz rozwojem społeczeństwa informacyjnego wpłynęły także znacząco na szeroko rozumiany proces rekrutacji, selekcji oraz motywowania pracowników. Celem artykułu będzie zaprezentowanie nowych działań firm w obszarze social mediów, w tym w szczególności proces pozyskiwania pracowników poprzez portale społecznościowe oraz budowanie marki pracownika. Artykuł oparty jest na wynikach badań jakościowych prowadzonych w 2011 r. na portalu społecznościowym Facebook oraz GoldenLine.
EN
Changes in the market relating to the dynamic growth of the Internet and the development of information society have also significantly affected the process of recruitment, selection and mo¬tivation of employees in its broad understanding. The aim of this paper is to present new business activities undertaken in the sphere of social media, including particularly the process of acquiring employees through social networking and employee brand building. The article is based on results of the qualitative research conducted in 2011 in the social network of Facebook and GoldenLine.
7
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Viral marketing as an innovative formof marketing communication

100%
Dejnaka A.
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
|
2012
|
issue 31
127-137
EN
Viral marketing is considered to be part of internet marketing. A virus as an information carrier spreads among people and gradually “infects” subsequent internet users1. The paper mainly aims at indicating contemporary forms and applications of viral marketing on the internet. The paper is based on secondary reports concerning the spread of viral information as well as the author’s experiment conducted on Facebook relating to the viral message.
8

Aplikacje mobilne typu fit — planowanie posiłków i dieta pod kontrolą technologii

100%
Dejnaka A.
Ekonomia. Wrocław Economic Review
|
2018
|
vol. 24
|
issue 3
51 - 61
EN
More and more people in Poland begin to check in detail what products they buy and what they con­sume every day. Some of these people are on adiet that reduces weight or try to match/plan meals to meet the needs of their body (e.g. a sports training plan). Mobile applications come to their aid, as they facilitate the above processes related to meal planning and diet. The aim of the article is to present the results of qualitative research and critical analysis of mobile applications available on the market in the field of meal planning, introducing areduction diet and maintaining it. The article also attempts to answer the following questions: What is the assessment and expectations for fitness mobile applications by users? Are meal planning and diets under the control of technology a trend or a necessity?
9
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Facebook jako obszar akcji społecznych firm i organizacji non-profit

100%
Dejnaka A.
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
|
2013
|
issue 1(33)
95-111
PL
Facebook jako obszar aktywności internautów jest także przestrzenią prowadzenia akcji społecznych przez firmy i organizacje non-profit. Artykuł prezentuje wyniki badań ilościowych dotyczących oceny skuteczności działań promocyjnych na portalu Facebook
EN
Social marketing is a philosophy of the company which relies on the use of techniques and rules of classical marketing to induce socially desirable attitudes and behavior. All social activities set themselves the task of shaping these attitudes and behaviors of people so that they constitute a fundamental way of thinking and acting. The aim of the partnership between business and non-profit organization is to conduct public affairs. Marketing common cause (cause marketing) contributes to the growth of the company’s value by external expression of pro-social activities of the company and also to introduce the non-profit organizations gathered through social action, as a result of cooperation with the company funds. Currently visible intensive firms and non-profit organization of social media on the substrate, which result directly from changes in society: the development of Web 2.0 and the information society. The area of social media is Facebook, on the ground where the broad develop social actions. The purpose of the article answers the question, and Facebook as an area of social media is an appropriate place of business cooperation between companies and nonprofit organizations. The article relies on direct surveys, conducted on a group N = 500 respondents, the assessment of young people share on Facebook, and their participation in activities for the good of society. Additionally, the article analyses selected charitable activities on Facebook with an evaluation of their effectiveness.
10

Aplikacje m-health i ich zastosowanie

100%
Dejnaka A.
Ekonomia. Wrocław Economic Review
|
2017
|
vol. 23
|
issue 4
261 - 274
EN
D.L. Publications Hoff man and T.P. Novaka has already pointed to the impact of changes in Internet communications (multi-to-many communication) and changes in consumer behavior as a result of technology development. The development of the Internet and information technology, according to R.V. Kozinets has determined the emergence of virtual communities, including consumers, that are “e-consumer groups whose online interactions are based on information exchange, enthusiasm and knowledge about consumer experiences”. In today’s economy characterized by high levels of competition, the ability to generate content (content) and values that are relevant to the customer is of particular importance. For this purpose, the offered product/service, also in the form of a mobile application, should satisfy its information needs. Today’s mobile technology users expect solutions that provide immediate interaction and data availability. The aim of this article is to analyze selected mobile m-health applications and to present the results of direct research on the evaluation of sports applications by runners.
11

Rekomendacje jako narzędzie wpływaniana decyzje konsumentów

63%
Dejnaka A., Murzyn M.
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
|
2012
|
issue 31
329-346
PL
Marketing szeptany to działania marketingowe, które mają na celu wywołać szum medialny wokół danego produktu przy niewielkim nakładzie finansowym i które wpływają na klientów w taki sposób, aby przekazywali oni kolejnym potencjalnym konsumentom informacje na temat produktów lub usług. Odmianą marketingu szeptanego jest marketing rekomendacji konsumenckich, który skupia się na reklamowaniu samego produktu, przez doświadczenie klientów z tym konkretnym produktem. Oba obszary są niezwykle ważne, biorąc po uwagę stały rozwój Internetu oraz społeczności internetowych. W efekcie klienci w Internecie przekazują spontaniczne, a przede wszystkim wiarygodne rekomendacje, które zazwyczaj skutkują podjęciem decyzji zakupowych.
EN
Whisper marketing comprises marketing activities which are to create media buzz around a particular product at a small financial expense and to influence customers so that they pass the information about products or services onto another potential consumers. Consumer recommendation marketing as a whisper marketing variation focuses on ad¬vertising a product through customers’ experience with a specific product. Both areas are vitally important taking into account a constant development of the Internet and Internet communities. As a result, customers on the Internet make spontaneous and credible re¬commendations which trigger ma king decisions about buying.
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