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  1. 2 Wieś i Rolnictwo

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  1. 2 Marks M.

  2. 1 Michalska-Zyla A.

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  1. 2 2005

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1

THE INFLUENCE OF PROMOTION EFFORTS ON THE LOCAL DEVELOPMENT OF RURAL COMMUNES IN THE LÓDZKIE VOIVODESHIP

100%
Marks M.
Wieś i Rolnictwo
|
2005
|
issue 1(126)
98-114
EN
The authoress examines the possibilities of supporting the development of rural communes by means of application of marketing concepts. She concentrates her attention on promotion efforts launched at the initiative of the representatives of local councils. The main thesis is that there exists a relation between the distinguished types of communes (which differ in term of social, economic and cultural factors of development) and their promotional initiatives. The results of surveys conducted by her confirm the generally prevailing opinion about the bad economic condition of rural areas. Local authorities concentrate their attention mainly on the endogenous socio-cultural development and rarely on matters connected with economic development. The latter is initiated owing to the local resources rather than owing to the search for impulses (in the form of personnel, financial means or investors) that could be found outside the commune. Promotion is addressed to the local community chiefly. A statistically significant relation existed between four groups of variables: internal economic promotion - economic character of development; internal social promotion - mixed character of development; internal social promotion - economic character of development. The results of conducted research indicate that communes launch promotion efforts mainly in the internal social and the internal cultural spheres. Entities that apply for the external economic promotion more often record better economic indicators and, consequently, achieve a better position on the labour market and are richer. Key words: promotion efforts, local development, rural areas.
2

LOCAL POTENTIAL AND PREFERRED DIRECTIONS OF THE RURAL COMMUNES' DEVELOPMENT. THE EXAMPLE OF LÓDZKIE PROVINCE

63%
Marks M., Michalska-Zyla A.
Wieś i Rolnictwo
|
2005
|
issue 2(127)
142-155
EN
The article deals with the problem of cohesion between the local potential of the rural communes of the Lódzkie province and the directions of pro-development initiatives launched by the local authorities. The authors' considerations boil down to a comparison between the weak and strong points of the analysed communes, as subjectively perceived by the local decision-makers, and the number and directions of actions taken to support local development. The results of this comparison make it possible to formulate a conclusion that the local potential determines to a minimal degree only the directions of activities undertaken by local governments. They reveal the low level of specialization in respect of the launched ventures which take into account these features of the local environment that attest to its specific character and form its potential
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