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EN
The study focuses on the socio-professional group of foresters in Zvolen, with the emphasis on the interaction between the group and the town. It works on the assumption that the group is involved in creating the image of the town image in a specific way. The introduction to the study focuses on the transformation in professions within the social and urban context, which had happened in connection with the changes in the nature of work, the changing socio-political climate, and the introduction of modern technologies and innovative processes. The main section highlights the geographical, natural, historical, cultural and social determinants, state and political decisions, as well as support initiatives of town´s representatives, which affected the formation of the researched group. The group presents itself by means of an established network of forestry institutions, buildings and specific spaces, which complete the overall architectural and urban image of the town. The research illustrated that the socioprofessional group influences the educational as well as the employment structure of inhabitants and by means of educational, cultural and social activities it is becoming a creator and co-shaper of town´s/municipal specifics. The interaction between the group and the town also includes the creation of policy and development projects, which resulted in fulfilling the visions and image of the town of Zvolen as a forestry town.
EN
This study focuses on forms of museological presentation for the mediation of natural, cultural, historic and social values, with specific reference to ecomuseums and educational public footpaths. The object of the study is to characterise these forms and on the basis of real examples, in order to highlight opportunities in the field of museological communication that lead away from the traditional interpretation of forms focused on the object, towards contemporary flexible modes of communication directed towards the experience within its context. It also explores the utilisation of such approaches for the development and promotion of the locality and its attractions. The subjects of the research are the ecomuseum and educational public footpath in the village of Hrušov. These features are identified with the locality and accentuate specific aspects of its cultural heritage, presenting them to visitors. The study is the result of ethnological research undertaken periodically since 2017 and it represents an introductory probe into the chosen area.
EN
The study, which is result of the ethnological research conducted periodically since 2017, identifies factors which entered the process of the successful establishment of the Hont Parade Festival in Hrušov (Slovakia). At the same time, it demonstrates to what extent the festival has influenced the village and its citizens. In addition, the study outlines potential threats related to the locality and festival. Hrušov (the 2013 winner of the Village of the Year award) lies in a marginalised locality, which on one hand devalues the local community; on the other hand it motivates the local community towards social cohesion and cooperation. It appears that it is local citizens, community, exceptional leaders and generational coexistence, as well as intergenerational transmission of cultural values that constitute essential factors of the resilience against unfavourable determinants. All the abovementioned aspects can be considered to be main determinants in establishing and sustaining the festival of national importance. The festival presents a particular form of local community representation, it is a marketing tool, and it is involved in creating the image and brand of the village and region. Simultaneously, it is an important factor of the change which leads to the openness to the benefit of the village and its inhabitants. The festival brings some negative points, the main ones being the strain on the village environment and the decreasing number of inhabitants.
EN
The Warsaw Pact armies invaded the state territory of the former Czechoslovakia in August 1968 in order to suppress liberalisation reforms. The event fundamentally transformed further political, democratising, economic, cultural and social processes in Czechoslovakia. The military presence of Soviet intervention troops resulted in the establishment of special garrisons that became de facto foreign and ‘invisible’ zones. Zvolen became one of such places where Soviet soldiers operated, worked and lived. The garrison as well as a purpose built residential district for the members of the Soviet army and their families were situated in Zvolen. The objective of this study is to explain in detail whereabouts in the town their presence was (in)visible and to demonstrate examples of situations in which the soldiers, their families and local citizens came into official and unofficial contact. The study is based on archival materials, contemporary regional print and field research.
EN
The study deals with the cultural heritage of Zvolen applying the issue: ensuring a balance between tradition and modernity. The examples of Deserted castle, Jewish synagogue and others draw attention to non/preservation, non/revitalization of cultural heritage of town and create new traditions that residents consider to be significant for their town. It also deals with the connection of tradition and modernity, new forms of promotion and popularization of selected elements of cultural heritage.
EN
The article deals with the issue of tourism in town and it is made on the ground of the results of questionnaire done by the town of Zvolen. The Department of Strategy, Marketing and Development of Municipal Office in Zvolen prepared the questionnaire designed for the residents. The aim of the questionnaire is to analyze contemporary character of tourism and to define the approach of town inhabitants on tourism in Zvolen region.
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EN
In this study, we focus on the return of young migrants from abroad. We understand return as one phase in the migration cycle. We show that the experience of living abroad leads to changes in the social behaviour of young people, as well as to changes in the structure of their values in a broader sense. We also reveal that return serves as a catalytic process in which young returnees understand their own changes while living abroad in contrast to the situation in their society of origin. Therefore, the first part of the study presents return as a dynamic process of personal and cultural transformation. The second part of the paper focuses on social remittances which are analysed as sources of innovation in the country of origin. Then, in the third part, we deal with the role of young returning migrants in spreading innovation in families, local communities and in the wider society.
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