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  1. 2 Cognitive Studies

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  1. 2 Pluwak A.

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  2. 1 2011

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The linguistic aspect of strategic framing in modern political campaigns

100%
Pluwak A.
Cognitive Studies
|
2011
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issue 11
EN
The linguistic aspect of strategic framing in modern political campaignsThe following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.
2

An Analysis of the WAR AGAINST THE DISEASE-metaphor in Selected 2011 Presidential Speeches of Felipe Calderon with the Application of the Neural Theory of Metaphor

100%
Pluwak A.
Cognitive Studies
|
2013
|
issue 13
EN
An Analysis of the WAR AGAINST THE DISEASE-metaphor in Selected 2011 Presidential Speeches of Felipe Calderon with the Application of the Neural Theory of MetaphorThe following paper describes the background of the neural theory of language by Jerome Feldman and provides a set of related research tools by George Lakoff. It also offers an example of its application to metaphor analysis based on 2011–2012 speeches by the Mexican President, Felipe Calderon. A complex WAR AGAINST THE DISEASE-metaphor is decomposed and explained with respect to cognitive patterns involved. In its envoy, the article goes back to a famous linguistic question, whether one can judge from linguistic research onto the mental and neural processes involved in language creation and processing. It is also an attempt to indicate possible future directions in the interdisciplinary field of metaphor research.
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