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EN
In this article I am going to present the ways in which the Egyptian dialect renders social norms which are illustrated by the examples of expressions regarding human-tohuman interaction. This provides an outline of the existent system of values with special emphasis laid upon the values of collectivism and individualism (perceived in the categories of cross-cultural psychology). Within the framework of collectivism the expressions are shaped in the field of tribal and family life owing to mutual relationships, including the issues that are characteristic of Arabic culture, such as endogamic marriages or kinship relationships. Individual attitudes result in various expressions of emotions (astonishment, admiration, terror, etc.), exclamations, proverbs, idioms and religious phrases being found in Egyptian dialect.
EN
In this paper I am going to present the ways in which the Egyptian dialect renders social norms, which will be illustrated by the examples of expressions regarding humanto-human interaction. This provides an outline of the existent system of values with special emphasis laid upon the values of collectivism and individualism (perceived in the categories of cross-cultural psychology) and related phenomena. The basis for cultural norms reflected in the language will be the two different systems of values, that is to say collectivism and individualism. The clash between the two systems is especially significant in the period of growing transformation of the Arab world in the direction of modernity and globalization. The criteria for the two values have been taken from the work by David Yau-Fai Ho and Chiu Chi-Yue Component Ideas of Individualism Collectivism and Social Organization. An Application in the Study of Chinese Culture which will be quoted below. Their source are Egyptian TV series and theatrical scripts and analyses.
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