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In this day and age, overtourism has become a burning issue and a considerable challenge to tackle. It will remain on the rise as long as the tourism industry continues to grow. It appears impossible to stop or eliminate. Therefore, it only seems reasonable to adopt proper management strategies. Since no comprehensive solution has been elaborated as of yet, tourist destinations have started to take their own measures in order to handle the issue. The objective of the article is to identify the underlying characteristics of overtourism with regard to the strongly promoted concept of sustainable development of tourism, and to analyze the methods of handling overtourism, following the example of Venice. The issue of excessive tourist traffic in the center of Venice is very well-known. The problem is serious enough to serve as a case study in the context of tourist destination management.
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