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EN
The article attempts to answer the question whether the presentation of charity and volunteering in the media gives testimony to the media responsibility to develop civic society. Are the media duty-bound to support a society based upon action, especially charity action? Is the presentation of charity in the media inspiring or rather demotivating the audience to take action as volunteers? What is the cooperation between organizations of volunteers and the media? The author postulates that some possible means of promoting charity in the media and raising the journalists' awareness of the media responsibility, especially with reference to civic society, should be taken into consideration. In the context of 2011, which by the decision of the Council of the European Union is the year of the European Year of Volunteering, this article should be regarded as a valuable study and an incentive to discuss the possibilities of the media engagement in promoting charity and volunteering.
EN
The article is an attempt of analysis of the presentation of voluntary services and charity actions phenomena in Catholic weekly magazines from Lublin. The author shows fields of volunteers' activities and charity actions conducting by church and secular organizations which weekly magazines are interested in, through examples of chosen articles published by these magazines. A favorable and kind image emerges from this analysis, serving undoubtedly building up the positive atmosphere around aid action and people becoming involved in them. In the context of 2011year that has been proclaimed the European Year of Voluntary Services by the decision of the Council of the European Union, one should accept this article as the precious study and the incentive to discussion on the possibility of becoming involved of local Catholic press in actions for the promotion of voluntary services and charity actions.
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