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EINE ZWISCHENREVISION DES QUEER READING

100%
World Literature Studies
|
2017
|
vol. 9
|
issue 4
35 – 52
EN
The study focuses on the evolution and normalization of queer reading in German literary studies. Based on an analysis of texts which seem to be canonical for the academic concept of queer reading, the weaknesses, strengths and futurity of this hermeneutic model and its importance and contribution to the literary criticism are discussed.
EN
The paper deals with the language and discourse of the right-wing populism and it analyzes the instrumentalization of emotions as part of the political marketing. The coding of emotional content using images and cultural symbols is primarily examined. The breadth of the emotional scale and the temporal dimension of linguistic and communicative strategies of right-wing populism should be pointed out.
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