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Kulturowy interfejs Google: paradygmat audiowizualności w uniwersum słowa

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Skrzypnik J.
Zarządzanie w Kulturze
|
2018
|
vol. 19
|
issue 1
67-76
EN
Although the Google search engine is considered as the nervous sytem of the Internet, its role in the new media universe is still undetermined. The search engine, placed between the Web 2.0 medium and the mechanism of content selection, is ambigous, and its website can be easily distinguished from social media news feeds. As for the domination of visual content, SERP can be considered as the last stand of the words in the Iconosphere. In the context of the digital content and its representation, the borders between verbal and visual communication are fluid and mistakable, while the relations between them can be discussed in a wider cultural context.
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