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FLOURISHING VS. MARKET: TOWARDS THE ARISTOTELIAN CONCEPT OF EDUCATION

100%
Machura P.
Filozofia (Philosophy)
|
2018
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vol. 73
|
issue 2
145 – 157
EN
In this paper the author shall investigate the nature of education as seen from the neo-Aristotelian perspective. His thesis is that education should be seen as a part of political activity in the source sense of the term, that is, as an element of human development rooted in the idea of the good, which makes this concept at odds with the modern concepts of politics and education. The author starts with a brief discussion of the classical concept of politics with special attention being paid to the relation between ethics, education and politics. He then addresses the changes in the philosophical background of this concept of politics introduced in early modernity, in order to indicate the consequences of this process for education as subordinated to an economy-influenced politics. Following is the discussion of some aspects of contemporary Aristotelianism. He argues for the thesis that education is the basic form of policy understood along Aristotelian lines.
2

PRACTICES, VIRTUES AND EMBEDDED MORAL COGNITION

100%
Machura P.
Filozofia (Philosophy)
|
2019
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vol. 74
|
issue 3
194 – 208
EN
The aim of this paper is to address the possibility of explaining the nature of moral cognition as being rooted in an agent’s involvement in a social practice. Seen along such lines, not only does the recognition of the extent of moral standards show up as based in the agent’s experience that has been gathered in the process of education and developing their capacities for acting autonomously, but it is also thanks to the engagement in the set of such social practices that the agent is able to define the moral aspect, which exceeds the practical aims of a certain area of life. Hence, I argue that in order to redefine the borders of shared morality, a practical experience is necessary to link the various practices that enable ethical reflection based on the moral resources that are obtained in this way.
3
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Convergence of Mobile Technologies in Contemporary Organizations

63%
Butryn B., Machura P.
Information Systems in Management
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2014
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vol. 3
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issue 2
91-101
EN
Mobile technologies have become an indispensible functional element of modern organizations. They provide continuous access to information, regardless of the user’s location and time of connection. The dynamic development of mobile technologies results in gradual overcoming spatial barriers, increased productivity, and new business opportunities. Article identifies the impact of mobile technology on developments inside and outside the organization, presents the key features and benefits of mobile technologies, devices and applications. Paper presents the convergence of mobile technologies, converging solutions and their benefits. Document is enriched with analysis of case studies showing the practical application of this subject.
4
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SOCIAL MEDIA IN MARKETING COMMUNICATION IN THE SERVICE SECTOR

63%
Machura P., Pituła G.
Information Systems in Management
|
2015
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vol. 4
|
issue 3
183-192
EN
The growing awareness of consumer rights, the increased transparency of mar-kets and the global character of competition have the effect of stimulating customers to make their purchasing decisions in an informed manner, based on analyses and evaluations of product/service alternatives. One of the most important decisions for customers is the choice of a service provider, since services – as opposed to replicable products – are individualized and, in most cases, directly attached to specific recipients. Since the key factor in making informed decisions is the availability of information or knowledge, companies can make good use of fast, reliable and valuable sources of information, such as the modern social media, and explore the new potential for company-customer interaction, with such benefits as better adjustment to customer needs and more accurate targeting of services on offer. Social media, when used in marketing communication, open up previously unattainable levels of content circulation, such as systems based on recommendations from friends or virtual avatars. This paper addresses some of the most characteristic features of the service market, and offers suggestions for social media solutions that can be adopted for marketing communication in this particular market segment.
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