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Analiza wykorzystania mediów społecznościowych jako innowacyjnego sposobu interakcji w gospodarstwach agroturystycznych

100%
Marjak H.
Studia komitetu przestrzennego zagospodarowania kraju PAN
|
2015
|
issue 162
127-138
EN
The study examined the relationship existing between being service providers agritourism, and their customers and stakeholders supporting the activities of such holdings implemented using social media. The research has been acquired online activity: Facebook fan pages and web sites of agritourist farms operating in the Western Pomerania. Activity data covered the period 2012-2014. The study included the activity of visitors to agritourist farms fan pages, as a reaction to the appropriate management actions on such fan pages. The results indicated that properly conducted activities agritourist farms in social media can help in innovative communication and keeping in touch with former guests, and thanks to their activities may affect the decisions of potential guests. In addition, they give the opportunity to actively engage with organizations supporting the development of tourism, in particular, agritourism.
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