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  1. 3 Communication Today

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  1. 3 PAVLŮ D.

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  2. 2 2019

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1

How to Write Advertising Text?

100%
PAVLŮ D.
Communication Today
|
2019
|
vol. 10
|
issue 2
160
EN
UNTERMÜLLER V.: COPYWRITING MANUAL – How to Learn to Write for Advertising and Marketing over the Weekend and Win in Everyday Battles for Attention and Wallets. Prague : Grada Publishing, 2019. 126 p. ISBN 978-80-271-2585-2.
2

In What Society Do We Actually Live?

100%
PAVLŮ D.
Communication Today
|
2020
|
vol. 11
|
issue 1
204 – 205
EN
Reviewed book: KELLER, J.: Společnost věčného mládí (Society of Eternal Youth). Prague : SLON (Sociological Publisher), 2020. 260 p. ISBN 978-80-7419-286-9.
3

On Work, Values, Well-Being and Marketing Communication

100%
PAVLŮ D.
Communication Today
|
2019
|
vol. 10
|
issue 1
161-162
EN
Reviewed book: VEČERNIK, J. (ed.).: Práce, hodnoty, blahobyt. České reálie v evropském kontextu. Prague : Institute of Sociology of the Czech Academy of Sciences, 2016. 415 p. ISBN 978-80-7330-295-5.
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