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Sposoby promocji edycji krytycznych na przykładzie Dzieł wszystkich Cypriana Norwida

100%

Jakobiszyn M.

Zarządzanie w Kulturze

2010

vol. 11

THE METHODS OF PROMOTING CRITICAL EDITIONS – THE CASE OF DZIEŁA WSZYSTKIE BY CYPRIAN NORWID Dzieła wszystkie of Cyprian Norwid is the first critical edition of the writings by Cyprian Norwid. For that reason, all the texts featured in the edition are to be accompanied by the critical apparatus including: editor’s comments, lists of variants of the texts, and explanatory notes. The Institute for the Study of Norwid’s Writings has conducted a promotional campaign, including a wide spectrum of actions e.g. organizing conferences and meetings, distribution of the publications, involving various media etc. Yet, however extensive, the aforementioned promotional activities are still regarded as insufficient. A nationwide campaign for promoting the critical edition ought to be launched. Its main objectives should be: reaching a larger audience, specifying the campaign slogan, and choosing the appropriate media. Still, to conduct such a campaign one is required to overcome such diffi culties as: insuffi cient funding, irregular publishing frequency, high price of publications and a low number of potential consumers. It is, nonetheless, essential for Polish culture that such campaigns take place. This thesis discusses the methods of carrying out such a campaign.

Dom kultury jako instytucja upowszechniania kultury wśród osób dorosłych

100%

Jakobiszyn M.

Zarządzanie w Kulturze

2011

vol. 12

issue 2

Cultural centre as an institution promoting culture among adultsCultural institutions are established to fulfil three major functions: creating, promoting and protecting culture. Of those three the main function of cultural centres is promotion. Unfortunately, the latest studies show that those centres do not pay enough attention to older people who have a lot of free time and are financially stable. It is important for cultural centres’ workers, who create curricula for their facilities, to take into consideration the recipients, their needs, interests, how much time and money they can spend in the cultural centre. Information about offered classes should get to those recipients in the right way and on time. The elements change depending on the recipients’ age. Adults are more aware of their interests than teenagers or children, therefore it is essential for the cultural centres to consider their needs in the curriculum. Unfortunately, adults and especially older people are very rarely active in social and cultural life. They prefer to spend their free time in passive or even monotonous way. It is probably due to a lack of a proper “preparation” to the old age. The preparation should begin from the youngest age and should include five fields of activity: biological, psychological, intellectual, social and economic. In order to ensure the right way of preparation, both cultural institutions and their recipients should increase the amount of free time older people spend in cultural centres. It is extremely important especially for older people whose ways of spending spare time may protect them from loneliness and alienation.

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2 Zarządzanie w Kulturze

2 Jakobiszyn M.

1 2011

1 2010

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Sposoby promocji edycji krytycznych na przykładzie Dzieł wszystkich Cypriana Norwida

Dom kultury jako instytucja upowszechniania kultury wśród osób dorosłych