Consumers behaviour research is essential for both: the economist and the customer, who can often understand his own choices. The customer is mainly concentrated on the empirical investigation, physical features of the product and the knowledge about the product. However the economist's approach is the analysis on the higher level of factors, which indirectly and at the same time strongly influence customers' decisions. Considering this facts, it is going to be checked if, in the way to become the leader, joining the economic activities with the public work is respected by receivers of this philanthropy. Moreover the work will contain the answer to the question if the public work and pro-ecological actions make the company reliable and if it has an influence on the customer's opinion about the company and its products.
The study analyses the structure and management of the Basileias, a shelter for the poor established in the 4th century by Basil the Great. The historian Sozomenos refers to this building complex as the Basileias, named after its founder, and testifies to the exceptional nature and grandeur of Basil’s work. Although the Basileias played a significant role in its time, there are only a limited number of relevant scholarly articles and sources regarding that philanthropic institution. Therefore, the study will primarily rely on the writings of Basil the Great and his closest collaborators, through which we will clarify the organizational structure and governance of this shelter. By interpreting primary texts in Greek, we explain how charitable activities were perceived by Byzantine authors, who drew on biblical principles for helping those in need. Using Basil the Great’s correspondence, we provide insights into this complex and demonstrate the practical forms of his philanthropic initiatives. Today, the search for inclusive approaches is a widely discussed topic, and the implementation of projects supporting help to those in need is a key and strategic priority for contemporary society. For this reason, we consider the subject of our research as highly relevant and necessary, particularly in terms of the long-term sustainability of philanthropic institutions that support marginalized social groups.
The study analyses the social-economic role and functions of foundations and their metamorphosis in the Czech Lands in the historical context in the long-term perspective from the end of the middle ages all the way to 1951. The study identifies four roles of foundations in society: The tool of redistribution of created sources; the guarantee of societal control and of the natural system of social security; the initiator of social changes; and a supporter of social pluralism. The foundations worked for the common good as accepted at the time and their activities were dynamic in their nature.
For a few last years an interest in enterprise social responsibility has been very high. There were even opinions that this conception may become a tool of solving social problems. It is possible to agree with it only if social responsible practices are a part of everyday operations of organization and philanthropy is its important purpose. In the article it was demonstrated that no of such conditions is fulfiled in economy.
Following paper offers a new interpretation of the fragments from Aeschinesʼ dialogue Telauges. The introduction briefly evaluates the literary sources of Aeschinesʼ fragments and problems related to their authorship and authenticity. In the first part we scrutinize ancient testimonies about general philosophical and rhetorical features of Aeschinesʼ dialogues. In the next parts we interpret all extant fragments from the dialogue Telauges and identify its putative Pythagorean background. We propose that the main theme of the dialogue was the question of the care of the self, articulated on the background of philosopherʼs material welfare and philanthropy. We conclude that Telauges probably reflected the consequences that chanced upon the first generation of Socratics immediately after Socratesʼ trial and that Aeschinesʼ Socratica stands in the middle between Platonism and Cynicism.
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