Political life in western democracies, even beyond the periods of subsequent elections, resembles permanent electoral campaign. All the actions of politicians and public relations of professionals are calculated to maintain supporters, attract hesitant citizens and persuade opponents. There is a common perception of media as a channel serving politicians, supported by spin doctors, to submit messages, aiming at achievement of political success. Analysis of changes in terms of communication and political marketing requires redefinition of classical categories operated by political marketing and communication, namely the notions of sender, message and receiver. While reformulating these categories, it is necessary to also analyze new tools and devices used by domains mentioned above. Presentation and explanation of their new content, definitions and relations between them leads to the conclusions concerning new role of media in the world dominated by high technologies.
The purpose of this article is to introduce and rank information related to virtual reality as a new media phenomenon. In principle, in the Polish nomenclature, the term is so new that it is often confused, incomprehensible. This, in turn, translates into misunderstanding and the lack of the use of this communication channel. The article is a review of literature. In the first part concepts such as augmented reality, augmented virtuality, mixed reality, virtual reality, and immersion will be explained. A short historical outline of the virtual reality will also be shown. Then - in the next part of the article - the author compares this communication channel with well-known, such as the Internet, television, radio. Next the authorwill determine what are the fields of application of this communication channel and its condition.
This paper investigates the diffusion of digital technologies within the football talent scouting process. A qualitative exploration based on open discussions and unstructured interviews with professionals involved in the football system (coaches, scouts, players’ agents, etc.) provides insights about how new technologies are used for recruiting athletes. The findings, which are mainly in the context of Italian football, indicate a cultural and generational gap in the use of new digital tools that creates a mismatch between young promising athletes (demand side) and “senior” team professionals (supply side).
Media and communication are subjects which are closely related. For quite some time in each public debate references are made to an increasing dependence between media and communication processes. Explicit attention is paid to a changing context of the communication process, and especially the process of political communication. The role of media in the process of public communication is, on the one hand, quite traditional; that is to inform the public, popularize information and mobilize citizens to action, all in the name of the public good. On the other hand, it is also noticeable that modern media play new roles such as providers of entertainment, scandals, sensation, enjoyment. All this brings a question: which of these functions tell us about the future of the media, and – consequently – how do they change the process of political communication in the public sphere? And is this what we want?
Human rights are “basic rights and freedoms to which all humans are entitled”. Proponents of the concept usually assert that all humans are endowed with certain entitlements merely by reason of being human. Human rights are thus conceived in a universalist and egalitarian fashion. Such entitlements can exist as shared norms of actual human moralities, as justifi ed moral norms or natural rights supported by strong reasons, or as legal rights either at a national level or within international law. However, there is no consensus as to the precise nature of what in particular should or should not be regarded as a human right in any of the preceding senses, and the abstract concept of human rights has been a subject of intense philosophical debate and criticism. As the new millennium emerges, trends in global human rights are changing. Human rights issues are crossing sovereign boundaries and are no longer just issues of the state. As more and more non-governmental organizations are growing, and the Internet expands and facilitates a quicker spread of information, there are more and more people raising concerns about human rights related issues. Some of these come from the increasingly larger and infl uential commercial sector including large, multinational companies, while the others are raised by ordinary people, being parts of different networks. The aim of this article is to examine the way social networks influence and change the methods of raising the awareness concerning human rights on one hand, but, on the other hand, to analyse how new media contribute to deepening global inequalities.
The idea of free flow of information, for which after II world war developed democratic countries fought on the United Nations and UNESCO forums, was primarily based on the American concept of freedom of the press and the belief that the source of human progress is unrestricted activity of individuals and free competition, uninhibited by state authorities intervention. Today, with the Internet we finally have free access to information and freedom of passing it on to others. However, frequently there are more cases of limiting access to certain information on the network, not only from authoritarian countries, but also democratic. Under the legal names of projects such as European Commissions’ ACTA or ITR (International Telecommunications Regulations) operated by the International Telecommunication Union (ITU – the specialized organization of United Nations) there are smuggled provisions that main goal is to better control the Internet, and thus the flow of information in the world. Citizens of many countries recognize this as a desire to limit their rights and freedoms, so they loudly oppose such regulations. There is a war for control over information. This war has already started decades ago and on its course not only politicians, big business and the media have an impact, but also to the fore come Internet users – citizens of free countries.
The paper draws on selected examples of the structure and working of the contemporary German print media, pointing to the most characteristic features of the matching process in the German press to the rapidly changing socio-economic environment, that is, the marketing of media coverage. German quality newspapers and magazines found their niche in this rapidly changing media market and have become media entities that provide broad services to the public, including that which requires in-depth analysis and information from the international space. Press despite its tabloidisation retains its influence nationwide and targeted, albeit to a limited group of customers (mostly elite) in these segments is trying to counter the general mediocrity of communication and provide not only emotional but also a fair comment and free of information and knowledge.
The article tackles the problem of the existence of algorithms in selected services and Internet websites. The interfacing of media is the starting point for this discourse, aimed at presenting the processes of automation in information distribution, the individualisation of messages and profiling in websites. The threats resulting from dynamically developing enterprises aimed at providing the website user with artificial intelligence – in terms of both social networks and mobile applications – are explicated in detail. The examples presented in the article refer to Internet recommendation systems, e-mail applications, voice assistants, and mechanisms responsible for the functioning of social networks. Speculations on algorithms omnipresent on the Web lead us to reflect on how the journalism will be redefined in the future, since it seems that the role of the journalist will be to moderate discussion and select the themes to be discussed; it is quite likely, though, that the themes selected will be compiled by specialised software.
Digital security is an extensive subject, part of which is the safe use of modern technology, including such forms of new media as the Internet, television and video games. The main psychological threat posed by information and communication technology, is the problem of violence in the media, including electronic aggression. The article presents studies on the effect of watching violence on television and in films, playing in violent video games, and being a victim or perpetrator of electronic aggression. The possible consequences were indicated, and highlighted the role of education in preventing negative effects of technological progress.
The expression (and concept) of “new media”, initially describing the facilities which permitted the spread of information in real time amongst many recipients, although present in western literature for sixty years, still merits thorough analysis. The rapid development of new media, signifying nowadays communication methods of a more digital nature, necessitates a thorough analysis of its influence on several aspects of social and political life. New media and politics. Internet, democracy, electoral campaigns, a work edited by Marek Jeziński, provides such an analysis in terms of political marketing, theories of political systems, ethics and other fields of interest of social and political studies. The book consists of two parts, one of which concentrates on relations between media and democracy. The second one covers the impact of the Internet on political life and the role of new technologies in providing information, shaping attitudes, changing the forms of political participation and exercising social control.
The paper discusses recent Romanian Shakespeare productions of The Tempest and A Midsummer Night’s Dream in Bucharest. It argues that global mass culture, in the form of TV sitcoms and musicals, YouTube clips and computer games, is re-circulated on Romanian stages with the result of re-mediating the older forms of Romanian Shakespeare performances. The paper interrogates the popular character of the new type of productions, which are largely unpolitical and motivated by commercial reasons. The last part of the paper presents a radical deconstruction of Shakespeare’s text in the form of a computer game, which, however, re-introduces the political orientation of older, pre- 1989 performances.
This article tries to answer the three main questions: where do the new media come from? What are the new media? And finally: why do we need the new media? The following problems focuses on finding common ground for concepts, phenomena and mechanisms that combines the digital and cultural order, provides the foundation for reflection on the philosophy of technology, the essential human's needs (related to the interface issues), the question of how metaphors matters in new media ("the extensions", "the communication channel", "the symbolic forms", the Net and the Rhizome). The foregoing discussion has attempted to present the cultural perception of media and the importance of communication in human's life.
The youth, being inextricably bound up with the newest technology in the reality outside the school, expects that the traditional teaching will as well pander to the certain updating. It challenges the contemporary foreign language policy, which ought to meet those expectations and make use of new teaching methods. The methods of teaching Polish language as the foreign one should take advantage of the digital information sources. It will not only enable learners to acquire knowledge more easily but also will make the whole teaching method more user-friendly. The significant majority of the learners use numerous mobile apps and online ebsites, such as Wikipedia, Facebook, You Tube, which were called by Paul Levinson “new new media”. The new new media allows its users to gain knowledge in an entertaining and easy manner, also motivates to learn Polish language. The learners who were demanding the possibility of controlling and creating information, now can eventually do so. Their daily activity in new new media, comments and discussions connected with the new information, beneficially influence their level of knowledge of Polish language.
Stosunkowo długie doświadczenie obecności technologii informacyjnych w edukacji, pozwala spojrzeć na problemy efektywności wspomagania edukacji środkami informatycznymi z nieco innej perspektywy. Szereg badań prowadzonych w różnych ośrodkach naukowych na świecie nie potwierdza skuteczności tych metod. Artykuł stanowi próbę ujęcia tego problemu z punktu widzenia polskiego systemu edukacji.
EN
The relatively long experience of the presence of information technology in education, lets look at the problems of efficiency assist education resources informatics from a slightly different perspective. Several studies conducted in different research centers around the world don't confirm the effectiveness of these methods. The article is an attempt to approach the problem from the point of view of the Polish education system.
Autor charakteryzuje w swoim artykule kolejno pojęcie nowych mediów, sztuki nowych mediów oraz sztuki cybernetycznej, która jest tu postrzegana jako historycznie pierwsza postać sztuki nowych mediów, posiadająca zarazem liczne kontynuacje we współczesności. Pojęcie nowych mediów Kluszczyński ujmuje nie przez ulokowanie go na linii czasu, lecz jako paradygmat właściwości, z których nowe media korzystają. Najważniejsze z nich to: charakter techniczny, reprezentacja numeryczna, wirtualność, modularność, automatyzacja, wariacyjność, telekomunikacyjność, telematyczność, autonomiczność, cyfrowość, interaktywność, hipertekstualność, informacyjność, sieciowość, nielinearność i orientacja przestrzenna, nawigacyjność, strukturalne otwarcie, hybrydyczność, interfejs, konwergencja. W analogiczny sposób jest tu charakteryzowane pojęcie sztuki nowych mediów. W tym wypadku najważniejszymi właściwościami paradygmatycznymi okazują się techniczny i elektroniczny charakter, cyfrowość, interaktywność i sieciowość. Liczne wyodrębnione przez autora sztuki nowych mediów w zróżnicowany sposób konfigurują wskazane właściwości, łącząc je z innymi, niespecyficznymi dla nowych mediów, budując w ten sposób złożony krajobraz sztuk nowomedialnych.
EN
In his article the author analyses the concepts of new media, new media art, and cybernetic art, which is considered to be the historically the earliest form of new media art, and one that is continued in many ways in the present. Kluszczyński approaches the concept of new media not by placing it on a timeline, but by considering it to be a paradigm of properties, new media rely on. The most important of these are: technical character, a numeric representation, virtuality, modularity, automation, use of variations, telecommunication, telematics, autonomy, digitisation, interactivity, hypertextuality, providing of information, networking, non-linearity and spatial orientation, navigability, structural opening, hybridity, interface, convergence. In the same way the concept of new media art is characterised. In this case the most important paradigmatic properties are technical and electronic character, digitisation, interactivity and networking. Numerous new media arts identified by the author configure the properties in diverse ways, combining them with other properties, non-specific to new media, thereby building a complex landscape of new media art.
The phenomenon of new media has been a subject of ongoing discussions for a years. On the one hand, they are still reveal many doubts and concerns related to their interpretation and description. On the other hand – has become a pretext for extended reflection on contemporary culture and communication strategies. Particularly important in this context seem to be stories about the meanings of new media in everyday use. Indeed new media are involved in everyday practice and experience of their users.
The aim of this review article is to assess the use of different research methods in empirical studies on the influence of new media on journalism. It analyses all articles related to the topic which were published between 2006-2013 in three selected prestigious academic journals – Journalism, Journalism Studies and New Media & Society. Employing the principles of systemic review, the articles are grouped in three temporal categories according to the methods applied in the research they present. It is concluded that mostly traditional research methods were used in the analysed period, only with minor adaptation to the new communication environment. Only from 2009 some tendencies towards a change of classical methods (software analysis, various combinations of methods) and techniques (using of special software which helps to study new internet phenomena such as social networks sites Facebook and Twitter) are evident.
This article analyses media texts written in Czech by young Vietnamese from 2008 to 2017. It aims to: a) describe how the authors categorise themselves and determine whether they construct their identity as hybrid; and b) consider whether these texts contribute to the superdiversification of the Czech space. Three identity versions appear in the material: banana children, young ‘uninfected’ Vietnamese, and the younger generation of banana children (BC, YUV, and YG). BC emphasise the hybrid character of their identity, i.e. the necessity of using two languages and behaving in accordance with the norms of two ethnic societies in their everyday lives. YUV declare that competence in Czech and knowledge of the social norms of the majority cannot change the fact that they are Vietnamese. YG assign basically the same features to their own category as to BC. But unlike them, YG usually consider the hybrid character of their identity to be self-evident. That the analysed texts problematise the role of language as a defining feature of ethnic identity can be considered an expression of the superdiversification of the Czech media and new media space. BC defend their right to not belong to a single ethnic society, YUV declare their identity to be exclusively Vietnamese, and MG express amazement that the existence of young Czech-speaking Vietnamese is still surprising to a part of the majority population.
Dwie książki, Erica Topola, “The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care “ oraz Jody Ranck, “Connected Health: How Mobile Phones, Cloud and Big Data Will Reinvent Healthcare”, syntetycznie przedstawiają dokonujący się proces głębokiej transformacji współczesnej medycyny, w którym istotną rolę odgrywają nowe media i technologie informacyjne. Tytuł artykułu „Od doktora House do doktora Google” wskazuje na przejście od jedynie oglądania fabularnych obrazów lekarza na ekranie telewizora do metaforycznego lekarza internetowego, nazwanego doktorem Google. Korzysta z tej wyszukiwarki niemal dwie trzecie internautów, często za pomocą smartfonu. To urządzenie zapewnia nie tylko dostęp do lekarskiej diagnostyki, ale także samo staje się poprzez dołączane sensory medycznym diagnostą w telemedycynie.
EN
Two books by Eric Topol, “The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care” and Jody Ranck, “Connected Health: How Mobile Phones, Cloud and Big Data Will Reinvent Healthcare”, synthetically present an ongoing process of profound transformation of modern health care, in which an important role play new media and information technologies. Title of the article “From Dr. House to Dr. Google” indicates the transition from merely watching a fictional doctor on TV screen to metaphorical images online doctor, called Dr. Google. Almost two thirds of internauts use the search engines frequently, often using smartphone. This device not only provides access to the medical diagnosis and tool to be in touch with medical personnel, but through sensors attached it becomes itself a medical diagnostician in telemedicine.
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