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EN
Intention of this article is to present problems with public safety and sources of urban violence in Brazil in the three movies of José Padilha: “Ônibus 174”, “Tropa de Elite” and “Tropa de Elite 2. O Inimigo Agora É Outro”. In this films the director tried to shows how complex is the problem of violence in this country and in consequence he initiated a grave discussion about this question. Padilha focus attention on the most important factors which create this problem. His production are full of corruption in politics and police, violence in the streets, drugs and depravation of society. The director shows that the condition of Brazil and Brazilians is the result of the activity of all the members of society.
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EN
The aim of this article is to discuss the limited applicability of the “standard” post‑colonial method in the analysis of the Brazilian literature and culture. A new, trans‑ colonial paradigm is proposed instead, focusing on emerging idiosyncrasies rather than on the process of critical deconstruction of the European discourses and ideologies. In a comparative perspective confronting the studied case with other situations in the world, the article presents particular circumstances that shaped the trans‑ colonial pattern of development of the Brazilian culture. The factors and phenomena taken into the account are: the proportions of economic and cultural strength between the colony and its metropolis, the dynamics of the identity search that followed the moment of formal independence, the peculiarity related to the predominance of a non‑printed (oral or handwritten) culture and finally the emergence of cultural distinctiveness alien to Eurocentric canons.
EN
This article focuses on the formation of the Estonian community in Brazil at the beginning of the 20th century. There were three waves of migration: the first decade of the 20th century, the time between the two world wars and the migration of Estonian refugees after World War II. Allegedly, the first Estonians reached Brazil at the beginning of the 19th century, although this is very unlikely. The first documented case is a sailor named Jüri Jürison, who visited Rio de Janeiro during his voyage from Kronstadt to Vladivostok in 1865. The first Estonian who resided in Brazil was a missionary named Hans Tiismann, who worked as a reverend in Santa Cruz in the years 1875-1884. The first evidence of the permanent Estonian population dates from 1902. The first larger group of Estonians arrived in Brazil in 1906 and immigration continued in subsequent years. The Brazilian states, especially Sao Paolo, were on constant promotion tours in Europe in order to attract more manpower to Brazil. It is not known how many Estonians reached Brazil at the beginning of the 20th century, but based on an estimate, the number could have been between 500 and 1000. Quite a large number of them were inhabitants of Estonian communes from other parts of the Russian Empire and many of them were Baptists. Due to the difficult conditions over there, several of those who had migrated to Brazil returned to their homeland after a few years. The article describes the causes of Estonians’ emigration to Brazil, the composition of migrants, group size, and adaptation in their new homeland. Also the article examines the promotional brochure written by Johann Gutmann, which had a strong influence on migrants.
Ad Americam
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2016
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issue 17
135-147
EN
Since 2003, Brazil has been searching for efficient modalities directed at deepening ties with Latin American and African states, such as knowledge sharing and engaging in dialogue on alternative ways of tackling common development challenges. Considered by Brazilian policymakers to be expressions of solidarity diplomacy, these concepts and modalities are part of what has been coined Brazil’s “autonomy through diversification” strategy. Brazilian presidents Luiz Inácio Lula da Silva and Dilma Rousseff consecutively pursued geopolitical realignments focused on the creation of a multipolar world order with a strengthened, more visible position for Brazil, an emerging world power. This paper will examine the practical and theoretical implications of Brazil’s reconceptualization of its role as a donor of development aid, as well as donor-recipient relations as expressed in the two presidents’ official speeches, documents of the Brazilian Cooperation Agency, and COBRADI reports Furthermore, it will explore whether Brazil’s declared role as a development partner and its practices in the capacity thereof are consistent with the expectations of other significant development cooperation actors.
EN
The purpose of this article is to discuss the changes that took place in relation to the peculiarities of Capoeira within Brazilian society. This popular practice, which is considered a martial art, a dance and a game, developed during the 19th century, where it was practiced by individuals from the lower walks of life. Practicing Capoeira was a felony, as it posed a threat to public safety, order, and morality. Presently, it has been upgraded to a Brazilian cultural asset, which shows how the perception of its practice has changed. These changes follow the different views of the historical processes related to abolitionism and the perverse incorporation of blacks into society at that time, which have continued until present time, having undergone significant changes and grown as a valued physical expression
EN
The present study is intended to discuss the way in which the state is constituted as a major element for the management of Brazilian university teams, pointing out, above all, the most recent moment that represents a hybrid model of development. To do so, empirical resources of research has been used: 1. Documents that belong to the file of the FPDU (an institution in the state of Paraná which is in charge of university teams), 2. The existing legislation on the theme, 3. Interviews with some of the agents who took part in the FPDU as members of the directory board throughout its history. It has been concluded that the state is directly responsible for the development of university sports in Brazil, mainly because between them there is an inter-dependence relationship through the financial support of sports.
EN
This article aims to analyze the Brazilian phenomenon of ‘brand clans’ or ‘brand communities’, which means a group of young people who spend all their money buying branded clothes. The research is based on an ethnography carried out about the youngsters, mostly male, from Morro da Cruz – the largest lower class community in Porto Alegre, Brazil. On the one hand, we discuss the tension between poverty and brand consumption and on the other hand, we aim to make an inventory of subjectivities, emotions, logic and meaning of these young people coming from lower class who make great sacrifices in order to become ‘fashionable’ and thus feel socially included. The article is divided into five sections. In the first three, we discuss more theoretical topics, such as consumption, class, youth, totems and rituals. In the last two, we enter more thoroughly in the empirical universe, showing the results obtained through an ethnographic study. We argue that brands play a vital role in the life of the informants. Brands are not only a source of prestige, but also of vitality, power, and citizenship.
EN
The article presents an account of research among a group of immigrants in Brazil, con- sisting of people originating from Bukovina. The group is presented against the backdrop of history and contemporary life of the Polish community residing in the states of Santa Catarina and Paranaʾ. The article describes trajectories of people hailing from various parts of Poland, who migrated to southern Brazil at the turn of the 19th and 20th century following the so-called “Brazilian fever” (the economic bubble of the 1880s). It presents the results of field research carried out in 2016–2017 and 2019, most of which refer to the research participants’“ethnic condition” and identity.
EN
Drawing on the theoretical presuppositions of socio-onomastics, the present study provides an analysis of the parliamentary names adopted by state and district legislators elected in Brazil. A Brazilian parliamentary name is an anthroponym chosen by individuals elected for a legislative position to be used in official acts and documents of their respective legislative houses. The corpus is comprised of 1,157 names of representatives from the 27 federative units elected for the 2019–2023 term. When observing the relationship between the parliamentary names and the rules of the house for their composition, the analysis shows that, among the legislative houses that have norms on the issue, the chosen anthroponyms abide by the rules in only half of them. When the parliamentary names are compared to their respective civil names and ballot names, the results show that, although most of the politicians retain parliamentary names linked to elements from their civil name, a considerable number of them employ creative resources in order to hold variant forms, enabling them to have identity features of group membership or associated with the political realm.
EN
The article introduces the concept of nation branding (according to W. Olins model) together with the use of Integrated Marketing Communication tools in building a positive country image. The article shows the results of the research on influence of promotional campaign in the creation of nation brand (case study of Brazil and “The World meets in Brazil. Come celebrate life” campaign). The research was based on experiment which was verifying the influence of using the incentive on respondents.
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Polish citizens in Brazil

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EN
This is a presentation of Polish immigrants who came to Brazil in the 19th and 20th centuries, now the second biggest Polish community in the world. In my presentation, I intend to describe the reason of the emergence of the population. Then, I continue to show the history of the community in Brazil, especially in Curitiba, the “Polish’’ capital of Brazil. Next in my presentation is the situation of the population of Polish origin in Brazil. I present different organisations which are a part of this community. What is more, I also describe the Parana region as a with the biggest concentration of residents with Polish roots. I also mention how Polish traditions are cultivated.
EN
The paper aims to present the challenges in the form of practical directions and results of activities undertaken by diplomats serving at the Polish Embassy in Rio de Janeiro as an institution representing the Second Polish Republic’s interests in the largest country in South America. The article analyses selected archival materials collected in the Archive of the Józef Piłsudski Institute of America and available literature. The documents used are in Polish. Some documents were translated from Portuguese. It was shown that the Polish Embassy in Rio de Janeiro contributed to the strengthening of diplomatic relations between Poland and Brazil in the 1920s. The results of the institution’s activities included consolidating the foundations of economic cooperation between the two countries, including the support of the Brazilian Polish community. Moreover, activities in the field of press inspiration in the host country were carried out.
EN
The article aims to present an outline and analysis of the topics presented in the July and August 1939 issue of “Gazeta Polska w Brazylii” (“Polish Newspaper in Brazil”). These concerned informing the Brazilian Polish community about matters and interests crucial to the Polish state’s security. The article analyses all the issues of “Gazeta Polska w Brazylii” of July and August 1939, the available scientific literature, and other printed sources. It has been shown that “Gazeta Polska w Brazylii” was the leading periodical informing the Brazilian Polonia about matters important to the Polish state’s interests and security. On the eve of the outbreak of World War II, the dominant issues of interest to the Polish community in Brazil included the evaluation of the Brazilian government, Hitler and the Third Reich, and German actions towards the local population in the areas taken over by the German state in 1938 and 1939. The issue of the Free City of Danzig and German militarism in the region, which threatened the interests of the Second Republic and Polish citizens’ position, was also significant.
EN
The aim of the article is to describe the way in which Tomasz Łychowski defines the phenomenon of emigration in his poems from the volume Spojrzenia (Glances, 2016). Emigration is not only regarded from different perspectives here, but the author also plays with the traditional image of an emigrant. In his poetry Tomasz Łychowski promotes the idea of unity in multiplicity and the value of diversity.
EN
The protection of cultural heritage from illicit trade is today a global imperative, and the return of unlawfully removed cultural goods is essential to enforce cultural rights. Indeed, every community has the right to enjoy its cultural heritage and keep alive its collective memory. While referring to these general objectives of contemporary international cultural heritage law and policy, this article seeks to explore those instruments of the Brazilian national legislation that could be effectively applied to combat the illicit trafficking of cultural goods. To this end, it first outlines the relationship between Brazil’s international law obligations and its national legislation in respect of cultural heritage. In other words, it explains how these obligations have been implemented in the national legal system and to what extent they have affected actual regulatory solutions. Next this article identifies and debates, through hermeneutic analysis, those legal provisions and instruments of the Brazilian law which could be used to prevent the illicit transfer of cultural goods. It also recalls the Banco Santos case, which provides a clear example of the shortcomings and pitfalls of the current legal system for the protection of cultural heritage in Brazil. Finally, this article advocates mediation as an alternative method of cultural heritage-related dispute settlement, particularly regarding cases of illicit trade.
EN
This paper focuses on the actions of the ILO towards Global South, with Brazil as a focal point. As the International Labour Organization has changed its paradigm during one hundred years of existence, the policies toward Global South have also altered. Brazil is a country often evoked in the ILO reports as an example of good practices, i.e. the country that has taken millions of its inhabitants out of poverty. The study shows that ILO standards can be easier achieved when other important conditions are also fulfilled: especially good economic situation and government favourable to social change as well as active civil society and its pressure on reform and change.
EN
Brazilian Social Security System is based in intergeneracional solidarity. It means that today’s taxpayers maintain active pensions and need future taxpayers to sustain future pensions. There is no individual investment account and the actuarial health of the system depends on economic and populational growth to maintain itself. Economic crisis, socio- political context, gave rise to successive reforms intended to hinder access and reduce the amount of paid benefits. When the pandemic hit Brazil, and workers needed to activate social security to ganrantee income in the face of non-essential activities block, they found a bleack scenario in a dismantled protective system.
PL
The various connections between financial, physical, and mental health are often visible: health (physical and mental) can have an outsized impact on one’s financial life. The reverse is true as well: financial well-being and socioeconomic status are often determining factors in what helps people keep healthy. How religious institutions (Igreja Internacional da Graça de Deus/International Church of the Grace of God – here IIGD), by means of their doctrines (prosperity gospel) and business-like (including religious marketing) strategies of growth, influence everyday life of their followers in Brazil, while taking advantage of the “health and wealth” concept for the sake of their own expansion, is the main topic of the article.
EN
The article focuses on the activities of the first Czech visitors to Brazil who arrived there as soldiers in the service of the Dutch West India Company (WIC). Between the years 1630–1654, the company fought with the Portuguese in the area with the aim of establishing a trade base and colony in the area, but was ultimately unsuccessful. The topic is placed in a wider context of Dutch expansion in the Atlantic coast of the Americas, which was at its peak in the second quarter of the 17th Century.
EN
The extreme right hate speech propagated currently in Brazil addresses a broad social spectrum, from feminist movements to traditional communities. The academic community and higher education institutions are also targets, as they are identified as poles of democratic resistance. Specific hate speech towards academy in Brazil is the subject of this paper. The persecution of academic community and knowledge itself occurs through the discursive dispute especially on social networks, and thus in this analytical exercise, we looked up at Facebook’s largest bolsonarista’s group – the “Jair Bolsonaro Presidency Support Group”, which brings together 317,000 members. We analyzed the memetic discourse on the page, focusing memes that were published between April and June 2019, thematizing higher public education, and presenting a bimodal verb-visual composition. These criteria led to the collection of 115 memes analyzed with the support of a QDA package. Analysis reveals the disqualification of university institutions and their actors through ironies, negative associations including stereotypes, simplification of debate to the shallower. Students are often associated with nudity as immorality, professors of indoctrination and ridicule, protesters of ignorance, or bad character. Political debate is reduced to extreme left-right polarization, with the criminalization of the left.
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