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EN
The new post-modern theory of mass media as elaborated by Jean Baudrillard makes the provocative claim that the media representation of social reality is the very mode of its disappearance. In this essay, using Baudrillard's theory, the author analyses the production of news on the war in Bosnia by American TV networks and argues for a local rather than global representation of social reality. While the edited words and images on the television screen produce fake realities, there are specific practical conditions behind their production that can be described and analysed as a locally produced social reality. To prove this point, the author draws on two sets of data. The first contains two news reports by ‘ABC News' (American Broadcasting Corporation) about the war in Bosnia, each of which uses the same image of a sniper: in the first report, he is identified as a Bosnian Muslim, in the second, as a Bosnian Serb. The fact that the same image may signify two mutually exclusive identities is an example of fake news created by means of specific editing practices. The second set of data consists of a television news broadcast in which the author appears as a translator for a Bosnian woman. The author compares the edited news footage with the event as he actually experienced it and argues that the falsification of this ‘news' occurred, with his complicity, in response to a particular contingency of the moment.
Konštantínove listy
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2013
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vol. 6
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issue 6
161 – 167
EN
The paper focuses on media literacy as a prerequisite for the dissemination of cultural traditions. Cultural traditions are part of national culture which has been created as well as maintained and passed from generation to generation. For this purpose, various institutions (theatres, cinemas, museums, galleries etc.) and the media such as television, radio, film, press, the Internet, audio media, electronic materials, video, advertising (billboards, posters, leaflets, direct marketing), etc. can be used.
EN
The article is focused on explanation of Slovak terms “journalism” and “publicistics“ and points out the diverse understanding of these terms from different conceptual theories – theories of journalism (or media theory) and theories of stylistics. The article is focused on the journalism – politics – media relationship and their interconnections. Journalism, that brings new information about political life and political events every day, is determined by political environment. The relationship between journalism, media and politics is interconnected – journalists and media need politicians as an important source of information. Politicians consider journalists and media as an important way of communication with public and as a “key players” of public opinion shaping.
EN
The author attempts to show in his article how theoretical activity and artistic practice merge in the work of Lev Manovich. Manovich, who is primarily known as an author of 'The Language of New Media', has for years made use of new media to create his art projects. The best known of them is 'Soft Cinema' (made in collaboration with, i.a. Andreas Kratky) which can be treated as drawing on some trends in avant-garde and experimental cinema but also as a form of the application of the theoretical concepts originating in 'The Language of New Media'. Relying on the four basic ideas - algorithmic editing, database narrative, macro-cinema and multimedia cinema - 'Soft Cinema' can be an example of the modern version of the expanded cinema Gene Youngblood had once written about.
EN
Modern determinants of risks to the social development of teenagers – the role of mass media and the phenomenon of social maladjustment. In Poland and elsewhere, the number of behavioral cases, commonly classified as pathological, among young people has significantly increased in recent years. Many therapeutic and children and adolescent care institutions devote their efforts to fight against what is commonly known as a developmental pathology in adolescents. It is an extremely difficult task as the efforts of specialists to fight pathologies coincide with an increasing social fear and sense of danger caused by very same pathologies. This paper presents an analysis of the socialization process of children and teenagers that takes place in various social groups, especially within the family. The author analyses the role of mass media in shaping ethical, moral and esthetical criteria of young people. Moreover, the analysis points out the loneliness of young people confronted with excess of information. Adequate understanding, hierarchical ranking and evaluation of the objectivity of information received may exceed emotional and cognitive abilities of adolescents. Nowadays, young people are faced with a variety of complex problems. Therefore, it is important that adolescents are able to adequately evaluate the quality of information they receive to be able to protect themselves against inadequate influence of the social environment.
EN
The article focuses on the media representations of women-politicians and women-candidates during Czech Republic Parliamentary Election in 2006. Using the results of extensive quantitative and qualitative research of the media contents the authoresses analyse the ways in which journalists report on women in politics and on equal opportunities issues in general. Their analysis starts with the following questions: What form of representations do the media use? How much space do they allocate to women-politicians? Which topics they connect with women participants in the big league politics? They claim that during the 2006 Parliamentary election there was a distinct raising public and media demand on the topic of equal opportunities. The authoresses therefore ask: How did the media deal with the issues of equal opportunities? What form did the representation of women in the Czech political life take? They come to the conclusion that despite the media (public) need for the equal opportunity agenda setting, there is still general lack of deeper knowledge, which could form a meaningful and useful discussion.
EN
The aim of the article is to discuss the indeclinable English loan words that are used in contemporary Slovak in the singular and in their plural form, i.e. with the original –s ending. In the article three such nouns (show – shows, star – stars, and headline – headlines) are analysed. The author examines in what contexts and registers they frequently appear in. As it is, these words are often to be found in the media and the mass media (advertising, etc.) and in show business. They have already permeated from these registers into the colloquial language, as seen for example on internet discussion boards. Even though there are not so many words like these in Slovak, their frequency of use is rather high. The possibility of distinguish between the plural form and the singular form may help in cases where the grammatical number is vague, perhaps due to the lack of context.
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EN
In this article the author discusses 'Skutecnost' (Reality), a remarkable Czechoslovak emigre periodical published after the Communist takeover. The author was one of its founders and editors. 'Skutecnost' was started up in Geneva in late 1948 essentially as a students' monthly. The first number was published in March 1949. Owing to its high quality, openness, non-partisanship, forthrightness, critical approach, and non-conformism, however, 'Skutecnost' soon gained an extraordinary standing amongst emigre periodicals. Its programme and name reflect its affiliation with the realism of Tomas Garrigue Masaryk (1850-1937), in the sense of its perspicacity and critical assessment of reality, advocated an active, uncompromising defence of democracy against totalitarianism, supported the integration of European values, castigated emigre politicking, boldly held up an unflattering mirror to its countrymen, and detested platitudes. Its critical jibes were a thorn in the side of many an emigre; the special issue criticizing the post-war expulsion of the Czechoslovak Germans, for example, caused an uproar. Its editor-in-chief was the Slovak journalist Karol Belak, and its regular contributors included a number of distinctive emigre figures from around the world, for example the literary historians Peter Demetz (b. 1922) and Jiri Pistorius (b. 1922), the journalists Ferdinand Peroutka (1895-1978) and Pavel Tigrid (1917-2003), the writers Jan M. Kolar (1923-1978) and Jiri Karnet (b. 1920), the historians Jiri Kovtun (b. 1927) and Zdenek Dittrich (b. 1923), and the politician Jaroslav Stransky (1884-1973). It increasingly published translations of articles by non-Czechoslovak authors, including emigres from other central and east European countries. Its range of action expanded considerably, when the selection of articles from 'Skutecnost' began to be published in Czech, English, and German versions in 'Democratia militans'. In his discussion the author mentions the conflict that arose after Meda Mladkova (b. 1919), an art historian and collaborator of 'Skutecnost', took over its administrative work and moved the editorial office to London in 1951. He concludes by stating that this initiative of the young generation of emigres contributed to overcoming the sense of disappointment, apparent deadlock, and genuine lack of programme amongst the Czechoslovak emigres.
EN
The logistical function has been known more than a hundred years for mathematical description of progresses. Different diffusion processes, such as the spread of contagious diseases show logistical growth as well. In this study we targeted to reveal the signs of logistical growth on some specific area of the press. For this purpose we have chosen the public discussion, and examined how the press reacted to the announcement made at Christmas in 2003 in the radio channel called 'Tilos Radio' where one participant declared that he 'would liquidate all Christians'. We consider our research as an attempt to contribute to the interpretation of certain communication models and to provide some hypothesis for further development. First we collected all relevant articles from the leading Hungarian daily press: the evolution in time of the number of articles published is a typical S-curve of the logistical growth. Upon specifying our criteria, it turned out that publishing occurred in several waves, in three main categories.We then applied the logistical function on these three categories. The structure of these diagrams reveals the publication strategy of the newspapers concerned. The most surprising conclusion of our investigation is that only in one out of the three categories did we get to see the complete S-curve on the empirically applied logistical function. To be able to get a complete S-curve on the other categories as well, we should have implied that the investigated event had been only a later part of a stream started long before in time. Of course, it would be a paradox to state that the 'Tilos Radio'-case started long before the announcement was made on 'Tilos Radio'. Therefore, the result shows that the press operates in a kind of state of emergency. Daily press behaves in case of some certain topics like a close-wound spring. In such cases even a small act could trigger strong reactions. By using our method, we could measure and therefore, compare the state of emergency in the press.
EN
Alternative futures oriented to contemporary global problems solutions and risk management are related to citizens' ability to learn how to become global (cosmopolitan) citizens. Important conditions for that should be analyzed within the processes and conditions shaped by globalization of media and communication. This learning has not been institutionalized so far (as in the education), and it is a result of rather indirect social interaction. Individuals are embedded into complex network of the global information flows and, at the same time, they are members of their national and local communities. Cosmopolitan individual is a virtual member of a global community. Social analysis with ethical reflection should study with more attention global media as one of the key globalizing actors shaping the public space of communication with the power to form and deform cosmopolitan participation.
EN
Sport constitutes a very attractive content of TV broadcasting. The interest of viewers/listeners/readers in following sports events is one of the main motives of media monitoring, which brings about fierce competition among the media for procurement of the highest quality content possible and subsequently for gaining the largest possible number of viewers/readers. The competing media also resort to practices restricting competition: they conclude agreements restricting competition of their parties abuse their dominant position or merge with each other, at the risk of creating or strengthening their dominant position. The competition authorities have successfully addressed the competition concerns brought by the strong wave of concentrations and agreements restricting competition in the TV sector since the turn of the millennium, without getting in the way of the application of new technological and commercial procedures.
EN
In contemporary democracies social life is considerably influenced by the media, which attract the general public by tabloidizing news (i.e. focusing mainly on lifestyle, celebrity, entertainment and scandal) and creating the picture of the world by means of certain catchy call slogans limiting the debate to particular issues. The media have recognized the potential of scientific perception and cognition, which is often seen as a gripping story of the world that intrigues the general public; clearly, scientific research abounds in dramatic events and scientists uncovering hidden secrets become contemporary heroes. By referring to scientific achievements and quoting them, the media make the scientific discourse a tool for objectivizing the reality. They talk of the complex world that we cease to comprehend and lose control over, creating the myth of triumphant science that allows us to control the world around us.
EN
Responsibility is the first and most important condition necessary for the media to be properly used. The statements pertains both to creators and recipients as well as to institutions that are standing by, being qualified to perform educational activities, such as the Church, the state, school, or family. The present paper is an attempt to look at the media from the responsibility perspective in the context of the teaching of John Paul II. The papal teaching reveals three aspects: first, it is about the responsibility of creators and editors for the media; second, it is about a responsible usage of the media; finally, it is about the social responsibility for the two above-mentioned aspects. Journalists are responsible for the shape and effects of their work; recipients are responsible for what they take advantage of and how; and yet, the state, the Church and family also take responsibility for everything that takes place in this respect in the closest community.
EN
This is the record of a talk given by Siegfried J. Schmidt at the Institute of Czech Literature, Prague, to mark the launch of his Přesahování literatury, Czech translations by Zuzana Adamová of his ‘Allgemeine Literaturwissenschaft - ein Entwurf und die Folgen’, (1999), ‘Medienkulturwissenschaft’ (1996), with an Afterword by Michael Wörgerbauer. The author presents his view of the changes in German literary studies since the end of the Second World War, and explains his own role in the events that resulted in alternative approaches to researching literature, which defined themselves in opposition to the traditional approaches. The author discusses his ‘Empiric Theory of Literature’, which shifted the focus of research in literary studies from the text to the system of literature (comprising the social system of literature and the semiotic system of literature). The ETL requires that literary studies be based on explicit, absolutely empirical theories. In another part of the paper, the author elucidates the development of empirical literary studies and focuses on the consequences of the media turnaround, which led to media cultural studies and their concern with media epistemology, the history of media, the history of media culture, and research on transculturality and interculturality.
EN
The paper discusses the dual nature of tabloidization, conceived not as a mere imitation of tabloids but as a process which consists in adjustment to the expectations of the reader, a process in which the crucial value is that of good reception and effectiveness (profitability) as its measurable effect. Thus, tabloidization does not only concern tabloids as such but is present in the transformations of the media as a whole, the transformations being an aspect of a larger process of the transformation of contemporary culture. Secondly, there are two dimensions of tabloidization: tabloidization of content (i.e. the selection of certain themes and topics only because they are interesting to the general public) and tabloidization of transfer (a change in the format of the newspapers and magazines, the increased importance of non-verbal coding, a higher frequency of occurrence of specific linguistic means). As an example, the paper analyzes a series of articles from a non-tabloid daily “Gazeta Wyborcza”, titled Brat Karol. Siostra Wanda, which appeared in June 2009 (as well as an introductory advertisement and an introductory article). Th e analysis reveals the process of tabloidization of transfer (more exactly of language), but also the tabloidization of content. The tabloidization of language is manifested through the use of linguistic means such that they result in an augmentation and increased directness of the reading, as well as in an easier reception of the text. Tabloidization is also manifested through an apparent flouting of conversational maxims and a loose treatment of the principle of cooperation, which leads to the creation of a communicative message containing a simplified and biased worldview. Being familiar and easily understandable, the worldview is attractive to the reader. In this way, reality is mythologized. The reader receives a text which does not only relate to the difficult relationship between Karol Wojtyła (as bishop and pope) and Wanda Półtawska. The text is also about a relationship between a man and a woman. The attractiveness of the publication does not result from it being yet another text about John Paul II, a national hero, but from the new roles assigned to the protagonists (Wanda’s role is that of a woman, Karol’s is that of a man). The acceptance of the roles leads to a direct and intense reception of the message, as well as to the emergence of author–reader kind of community. In effect, the text is an instance of the tabloidization of content, where the content is not provided in a straightforward manner but through tabloidization of transfer.
EN
Analysis on the media representation of male and female athletes has been a popular field of study among sport sociologists. In gender studies, the issue of sports and gender appeared on the agenda relatively late, however, the complete intertwining of mass communication and competitive sports have opened a new dimension on this field, more and more professionals have made attempts to demonstrate the differences in quality and quantity, regarding the representation of male and female sports, with the help of analyzing the content of electronic and written media products. Research results clearly indicate that here, similarly to other fields of social life, women are at a disadvantage Their representation falls behind that of men not only in quality, but in quantity as well, which can have great influence on the public opinion about the sport of the two genders The article presents the results of the author's PhD research, which used content analysis of the sports press based on gender, and furthermore, to explore the attitudes of top female athletes, readers and sports journalists. According to the conclusions of the study, the charactenstics of gender representation are parallel with intenational trends: female sports are significantly under-represented in the press. Both in the case of female athletes and the readers it is true that they judge the representation of the two genders to be fairly proportionate. However, according to sports joumalists, in a sports media based on financial interests, women have no opportunity for equality.
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EN
Television and radio programs can endanger the healthy development of minor percipients. Therefore, several tools have been developed to prevent this. They are legislative, psychological and educative tools. However, according to an original research, the claim about the protection of minors is not quite true. On the island of Saint Helena in the south of the Atlantic television was not introduced until the 1990s. Prior to and after the introduction, an English research team did an in-depth research into the behaviour of minors on the island. This showed that watching television had not had a negative impact on them. However, this research is in contrast with the finding that there is an unacceptable practice of sexual harassment and abuse of young girls and women on the island. This study compares these two facts and raises a question whether youth-threatening television programs can endanger youth who already display an unsuitable or criminal behaviour, or whether the introduction of television cannot have an opposite effect and positively influence youth by bringing in advanced civilization values and models.
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Content available remote

The Sciences in the Radio

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EN
In the first part of the paper, a short story of radio in Poland is outlined with stress put to its fundamental role in educational activities and popularisation of science. In the second part of the paper, the author presents his views as regards developments necessary for improving popularisation activities in the Polish media.
EN
The present study analyses the social representation of women and men in ten contemporary Slovak musical films aimed at children (Spievankovo, Fíha-tralala, Smejko a Tanculienka). An analysis of the internal and external features attributed to “men”, “women”, “boys”, and “girls” has revealed, in line with previous research, that men are associated with strength and courage and women with beauty and care. Gender also determines clothing, props. Contrary to previous findings, women in the analysed films, more often than men, display activity and dominance and take the role of moral and intellectual authorities. Men, on the other hand, are just as emotional as women. In conclusion, the author proposes a hypothesis to explain these discrepancies with the previous research.
Studia theologica
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2012
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vol. 14
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issue 3
13–30
EN
In this paper, the author draws attention to the importance of witnesses of faith in the coverage of religious message in the media. By witnesses of faith he means people who draw media attention in connection with various events and for various reasons. They obtain the attention of the media for their testimony. The author analyses four groups of witnesses – the Pope, faith believing individuals, the faith believing mass of people and faith believing journalists – and illustrates the possibilities of effective mediation of religious messages using the examples from media practice. Not only does verbal testimony seem to be important, but also non-verbal testimony, with an emphasis on testimony based on experience from one’s own life.
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