The Author of this article departs from the assumption that the current public debate is filled with varied social, cultural and communicative phenomena. The paper offers a preliminary description of the field comprising advice, tips, recommendations, indications and guidebooks. Moreover, it looks at the possibilities (strategies) of interdisciplinary description of therapeutic discourse as well as associated speech genres.
PL
Autorka artykułu zakłada, że współczesną przestrzeń debaty publicznej zasiedlają zróżnicowane zjawiska społeczne, kulturowe i komunikacyjne. Dokonuje ona wstępnej charakterystyki obszaru, w którego centrum mieszczą się rady, porady, zalecenia, wskazówki i poradniki. Zastanawia się także nad możliwościami (strategiami) interdyscyplinarnego opisu dyskursu terapeutycznego oraz wiązanych z nim gatunków mowy.
The aim of this article is to propose an analytical framework for the structure and euphemism’s concept in the press. Given the complexity of the euphemism structure, we restrict our focus to what we call the global vision of the phenomena. We present with theoretical instruments different points of view of the euphemism use which depends on the various public contexts. This pragmatic vision of using such instruments is reflected in the interlocutor’s relations. We are only able to analyze euphemisms when we realize the importance of its semantic dimension. Obviously, our approach to “press euphemisms” from a discourse analytic point of view is not independent of specific sociocultural accomplishment.
The paper asks whether contrastive studies are conducted within the framework of French discourse analysis and attempts to find an answer to that question. First, the Author offers a brief overview of the origins of Polish textology and French discourse analysis, and explains the differences in how these two streams of linguistics approach comparative studies. While contrastive studies are not undertaken by French discourse analysts, recent years have seen attempts at comparing sociolinguistic behaviours using the criterion of occupation as well as cultural differences.
PL
Artykuł jest próbą znalezienia odpowiedzi na pytanie, czy w ramach francuskiej analizy dyskursu prowadzone są badania kontrastywne. Autorka przypomina w skrócie genezę polskiej tekstologii i francuskiej analizy dyskursu, tłumacząc różnice w podejściu obu lingwistyk do badań porównawczych. Francuscy dyskursywiści nie prowadzą badań kontrastywnych; można jednak w ostatnich latach zauważyć tendencje do porównywania zachowań społeczno-językowych w aspekcie wykonywanych zawodów oraz ze względu na różnice międzykulturowe.
The current linguistic research discusses, contrary to some accusations, socially and scientifically relevant topics. In doing so, it shows great flexibility, because linguistic ways to approach new areas are being constantly researched. The goal of the contribution is to present the contents of the anthology ,,Sprache und Gesellschaft – Theoretische und empirische Kontexte der Linguistik‘‘. The therein contained contributions have been organized into five areas by topic, which go into detail on selected aspects of the interrelation between language and society. In the first part the authors discuss what society and the groups within it are saying about language, what language says about them and, in selected aspects, the forms of that interaction are presented in more detail. Going forward the question is being asked, who should be in charge of language education. The protestant religion classes are being presented as an example of language education outside of scientific settings. Religious terms which are reaching beyond culture can be a tool of communication to teach new languages to migrants.The topic of the third area revolves around the origin of stereotypes. The main stress is being put on historical events and their misinterpretations, which are quite prevalent.Internet texts and comments are the main source of information on negative descriptions of some groups of people, as discussed in the fourth part. The therein contained contributions focus on the reasoning behind and forms of sexism towards women and hatred towards migrants.The fifth and last area shows case studies of language aspects in social contexts. Internet comments regarding a doctor's visit, vulgarisms at polish universities and the special asymmetry in legal advice can all be impulses for broader studies on these and related topics and phenomena.This publication shows an interdisciplinary approach to research. This way the examination of language within a context can be especially well presented.
This study explored the discourse generated by English as a foreign language (EFL) learners using synchronous computer-mediated communication (CMC) as an approach to help English language learners to create social interaction in the classroom. It investigated the impact of synchronous CMC mode on the quantity of total words, lexical range and discourse functions of EFL learners’ writing from different genders (males vs. females). Thirty-two intermediate EFL students discussed four topics in four CMC sessions. The findings revealed that gender played a major role in shaping the quantity of discourse (total words), lexical range (variety), and linguistic output (i.e., the quantity and type of discourse functions) that was generated using synchronous CMC mode. By and large, the female participants produced more words, complex lexical range and output discourse functions than males in the CMC setting. Moreover, the study showed that the participants produced discourse functions shaped by the particularities of local social arrangements. Users found opportunities in the virtual world of CMC which enabled them to blind their identities, so people in subordinate conditions, such as females in certain conservative societies, EFL learners, and shy students may find CMC useful for fostering their communicative competence.
Formula plombier polonais in the press discourse The object of this study, based on the theoretical framework of French Discourse Analysis, is the expression plombier polonais (Polish plumber) circulating in the press discourse since 2005. The aim of the paper is to describe this expression in regard to four properties of the formula proposed by Alice Krieg-Planque (2009). The subsequent sections of the study, are meant to (1) examine the stability of the form of the expression plombier polonais and compare it with the degree of fixation of similar expressions, (2) present that the formula plombier polonais results from language practice and not from the language system, (3) observe its nature as social referant and (4) analyze the polemical dimension of the expression plombier polonais.
The paper focuses on discourse and discourse analysis as a tool for shedding light on the phenomena of trade union recruitment and organization. The author employs discursive data from interviews with numerous trade union officials in Slovenia as a means of shedding light on the process of organizational sense-making, identifying the specific terms officials employ to describe the world of Slovenian trade unionism and trade union organizing. In her analysis, the author argues that age seems to be the most significant factor distinguishing the perspectives among the interviewed officials, pointing thus to the significance of generational changes for understanding the challenges to trade union organizing in Slovenia today.
The European discourse is not only a powerful idea at the structural societal level, it is also pragmatically used, re‑produced and transformed through the everyday actions of people with specific biographies.1 In this paper, I would like to address the question how Europeanness – i.e. relating to Europe and/or being European – develops during one’s life course. I propose a qualitative sociological approach and the methodology of discourse research2 and biographical analysis. 3 The empirical cases to be discussed are social actors who perceive themselves to be civil society activists. As such, they are actively involved in the public arena, thereby contributing to the development of public and media discourses. They talk about Europe from the perspective of specific biographies that have to be reconstructed if we are to understand the genesis of their Europeanness. In analysing the biographies of civil society activists in post‑socialist Poland, two ideal types could be reconstructed that apply to both the activity and the Europeanness: a) a pragmatic, skill and qualification‑related type and b) an idealistic, empowerment and emancipation‑related type. In order to discuss these two types, I shall first outline the methodology applied and the empirical material. I will then focus on the narratives, using the framework of biographical and discourse analysis in the sociology of knowledge tradition. My conclusion summarises the biographical development of Europeanness of Polish civil society activists.
The discursive objectivity is directly related to a high frequency of nominalizations, agentless passive sentences and, on the other hand, to a low frequency of personal pronouns or deictic and temporal marks. Obviously, its role depends on the type of specialized language. The analysis of a functional and manually annotated corpus confirms that this discursive feature is the most important in scientific texts and its role decreases in journalistic and narrative ones. The statistical data automatically extracted from the electronically annotated corpora confirms the trend. However, while the numerical differences between English and Spanish seem to be natural, the same differences between Polish and Spanish, despite many structural similarities, suggest that the higher or lower frequency of objectivity marks might also be motivated by any communicative or syntactic reasons. A more detailed analysis is required.
The article is based on analysis of the main ways of presenting the idea of cooperative movement in Polish media discourse – in the mainstream periodicals – in years 2007–2012. The Author was tracking key motives of describing cooperative movement by editorial staffs and their chosen ways of assessing the idea of cooperative movement. The main sources of information are digital archives of major Polish newspapers and magazines. The Author supports the idea of high value of the cooperative movement and proposed recommendations indicate available ways of improving image of cooperative movement where it needs amends. The qualitative methods were used – first of all content analysis.
In the article the author examines the conceptualisation of the notion of power by the contemporary right in Poland. Its methodological basis is provided by studies of the image of the world constructed from a specific point of view integrated with a discourse analysis. In this approach power is seen as a linguistic construct, while various profiles reveal close links to socio-cultural determinants as well as ideological codes. Discursive strategies employed in this case take advantage of the bipolarity of the assessment of social phenomena with stereotypical value judgements, emotionalisation of utterances and dichotomous division of the world.
Debates about the democratic legitimacy of the European Union (EU) have been prevalent amongst scholars since its beginning. Students have analysed the legitimacy of the EU in terms of various normative criteria. But how is the EU legitimated in individual Member States and more so in an economic and sovereignty crisis when loyalties are particularly tested? The current study sheds light on it, scrutinising the conceptions associated with the EU in a country case of Estonia. Discourse analysis is used as a methodological tool to analyse the political discourse in printed media. The results indicate that the legitimation of the EU is derived from its output-oriented strategies, seeing the EU largely in instrumental terms.
This study is based upon discursive and logometric analysis of the political speeches delivered by the candidates during the campaign and pre-campaign phases of the 2012 presidential elections in France, taking into account the results of previous studies related to the 2007 presidential elections. The present paper aims at tracing the different representations of the speaker within his own speeches and at analyzing the way he verbalizes himself in his campaign by observing the use, the distribution, the role and the possible impact of “I” and of the other personal pronouns within the frame of political communication. The analysis of statistical data tends to emphasize syntactic as well as morphological, stylistic, lexical, and gramatical distinctive features of the speeches delivered by the candidates to the presidential elections, especially in relation with the new possibilities conveyed by internet.
This study in discourse analysis and politolinguistics discusses the work-related migration within the European Union in 2005 and 2013/2014. The interest of this study is not only in the content matter of discourse focused on German newspapers, but specifically in distinctive figures of speech. At the center of interest is the metaphor of water and its source and target domains. This metaphor is characteristic of the German work-related migration discourse not only in the year 2005 after the eastern enlargement of the European Union in 2004, but we can also find it in 2013/2014 at the time when the Bulgarians and Romanians were allowed to offer free movement of services. The discourse analysis aims to identify keywords of this discourse, topic interlacings, patterns of argumentation and valuations connected with them. A specific kind of valuation results from a specific kind of contextualisation of metaphors and of their collocations in the German-speaking community.
Up to so-called "migration crisis" a figure of immigrant-foreign comparatively rarely appeared in Polish press discourse. From 2015 the immigration problem became one of the most frequently raised issues in public debates. The discourse was polarized strongly, which was an indicator of the increasing political divisions. The aim of the article is to show how immigrants were represented in the most influential Polish press releases, how the rhetoric of fear was created, what argumentative strategies were applied in order to escalate the fear. Qualitative and quantitative research methods have been applied to the analysis of news articles and analytical tools offered by Critical Discourse Analysis (CDA).
The article attempts to define the print advertorial in the perspective of the Polish theory of the genre and the French school of discourse analysis: to describe the genre signals that distinguish it from editorial content on the one hand and advertising content on the other, and to identify the relevant and idiosyncratic features of its prototypical core. It complements existing linguistic, media and press studies (Polish, European, American and Canadian), which – despite the dynamically growing importance of advertorial communication, becoming a dominant marketing tool in the magazine press – marginalise this phenomenon and do not devote much attention to it. The print advertorial is an advertising genre where messages are (as required by law) labelled, not listed, paginated or journalistically signed. They become genologically similar – to other press genres – and physically similar – to the editorial content around them – through the mechanisms of polymorphic mimesis. This strategy includes techniques of a greater or lesser degree of manipulation, such as nomenclature diversification, signature written in tiny print, low-visibility places and vertically, harmonisation of the topic and layout, genre adaptations as well as imitating the appearance of a typical newspaper article. A particularly interesting case is the mechanism of nomenclature diversification, which is completely overlooked in research. As it turns out, on the advertising market in Poland, there are 20 different signatures of the advertorial operating simultaneously, which – let me emphasise – are fully synonymous. These include terms such as: prezentacja partnera, promocja, materiał prasowy, materiał przygotowany przez + [brand name] (e.g., Material prepared by Optegra) or [brand name] + in + [magazine name] (e.g., Davines in Wysokie Obcasy Extra). Per analogiam, advertorials in French are covered by 12 different signatures (including publi-communiqué, publi-information, publi-story, publi-reportage, publi-évasion) and in English by three names (advertorial, special advertising section, promotion). The author presents the advertorial in its proper socio-cultural and historical context and carries out semiotic and discursive analyses of numerous examples from Polish, French and English magazine press from the years 2000–2021. That allows her to propose a broad definition of the print advertorial in question and, at the same time, to illustrate its complex, polymorphic nature.
Decolonial scholarship, although multifaceted, includes questioning how abstract theorisations could concretely reform department-specific pedagogies. This study builds on the proposition that decolonisation is served, at least partially, by department-specific pedagogies that oppose whiteness. It is grounded in a Department of English at a historically-white South African university. Using critical whiteness studies (CWS), I launch a discourse analysis of the experiential narratives expressed by Teaching Assistants during individual interviews. CWS equips me to examine how these contractually-employed educators manage their intersectional subjectivities as they facilitate small-group discussions among undergraduates in support of professors’ official lectures. I focus on their reactions to the way students explore experiences of subordination.
This article proposes an analysis of metaphor as a mark of the daily discourse. It comprises three sections: the first represents a general presentation of the topic, the second focuses on the problem of literal and figurative meaning in translation, and the last part is dedicated to the metaphoric slang. The central premise of our work is the fact that metaphor is built according to the principle of the individual or collective imaginary, representing one of the manifestations of human experience. The figurative sense has a major role in deciding on the method that will be used for the translation of the metaphor. Also, slang is a sample of daily discourse, and its metaphorical implicatures may constitute a translation problem. The methods applied, contrastive analysis and case study, helped us emphasize the paradoxical features of metaphor in translation.
The article is an overview of the achievements of Polish stylistics and text studies in public discourse studies. In part one the author examines transformations of linguistic schools related to the evolution of discourse schools (from discourse analysis to critical discourse analysis), which occurred as a result of the borrowing of research concepts of the humanities and social sciences devoted to the analysis of language in social, media and political communication, as well as the impact of linguistics on the evolution of discourse analysis in these disciplines (e.g. sociology). In part two the author provides a synthesis of studies concerning Polish public discourse as well as an outline of the research field and a synthesis of research terminology.
This article focuses on the narratives and underlying ideologies that enable the persistence of girls’ sexual exploitation in the region of the Triple Border among Argentina, Brasil and Paraguay, where field work was conducted. We argue that the persistence of colonial practices has contributed to the reproduction of subalternity positions for girls and women – especially from impoverished sectors – enforced by the conservative and patriarchal discourse present in many countries of the region. This scenario enables the persistence and naturalization of certain practices that became “invisible” or even accepted and justified as being “cultural”. In this sense, we propose that human rights narrative, although being a Eurocentric construction, can comprise a platform for raising issues on gender inequality and all forms of violence and exploitation taking place in the peripheral regions of the world.
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