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Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being

100%

Pupelis L., Šeinauskienė B.

Central European Management Journal

2023

vol. 31

issue 2

222-240

Purpose – This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying. Design/methodology/approach – The authors have tested the hypothesis with a convenience sample (N 5 434) from Lithuania. Descriptive analysis, principal components analysis (PCA), serial mediation hypothesis tested with model 81 from regression-based path analysis modeling tool PROCESS Macro for IBM® SPSS® Statistics 24.7 statistical software. Findings – The serial and parallel mediation analysis results indicated that greater self-discrepancy was related to poorer life satisfaction, which was related to greater materialism centrality, which promoted greater impulsive buying. Also, the greater the self-discrepancy, caused more occurrence of negative affect, which relates to increased materialism happiness, which triggers impulsive buying. Self-discrepancy was negatively associated with the frequency of positive affect, which was positively related to materialism, which stimulates impulsive buying. Research limitations/implications – The study was dominated by younger respondents. The survey was conducted during the lockdown of the Covid-19 virus pandemic. Originality/value – There is little empirical evidence to support the reasoning behind why self-discrepancy predicts a higher degree of materialism, which increases impulsive buying. This study suggests the mechanism of how subjective well-being affects relationships of self-discrepancy on materialism and impulsive buying.

Self-control and Self-consciousness: Regulation or Acceleration of Self-discrepancy Distress?

86%

Mestvirishvili M., Mestvirishvili N.

Polish Psychological Bulletin

2021

vol. 52

issue 1

31-39

The present study explores the connection between the actual/ideal (A/I) and actual/ought (A/O) self-discrepancies and negative emotional states such as stress, anxiety and depression. Moreover, it seeks to understand the effects of potentially intervening variables, self-control //and self-consciousness, on the affect-discrepancy relationship. 638 participants (60% female, aged 18-55) participated in the study. They filled out questionnaires measuring actual/ideal self-discrepancy, actual/ought self-discrepancy, self-control, private/public self-consciousness and psychological distress (depression, anxiety and stress; DAS). The results revealed that both, A/O and A/I self-discrepancies, are positively associated with DAS but do not have a predictive value for them. However, depression, anxiety and stress are significantly predicted by low self-control and high personal self-consciousness. Also, the study confirms that self-control and self-consciousness moderate affect-discrepancy relationship: self-control is a significant moderator of the relationships between (1) A/I and A/O self-discrepancy and depression and (2) A/I and A/O self-discrepancy and stress. Also, public self-consciousness moderates the relationship between A/O self-discrepancy and stress. In this respect those who have high self-control and high self-consciousness are less likely to experience negative emotional reactions related to the discrepant self-constructs.

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1 Central European Management Journal

1 Polish Psychological Bulletin

1 Mestvirishvili M.

1 Mestvirishvili N.

1 Pupelis L.

1 Šeinauskienė B.

1 2023

1 2021

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Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being

Self-control and Self-consciousness: Regulation or Acceleration of Self-discrepancy Distress?