PL EN


2006 | 9 | 1(30) | 109-116
Article title

Language of commercialists

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Theoretical and practical aspects of advertising, especially the language (written and spoken) of commercialists, was discussed. Special attention was paid to several language errors. Some examples of linguistic modifications, including numerous borrowings from foreign languages and various language games, toward amplifying a persuasive strength of a commercialist, were given.
Year
Volume
9
Issue
Pages
109-116
Physical description
Document type
ARTICLE
Contributors
author
  • S. Zabieglik, Politechnika Gdanska, ul. G. Narutowicza 11/12, 80-952 Gdansk, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
06PLAAAA01453207
YADDA identifier
bwmeta1.element.09572757-68a8-3cb6-a2fb-b95639d3dff5
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