PL EN


Journal
2010 | 3(35) | 75-81
Article title

FROM MASS MARKETING COMMUNICATION TO PERSONALIZATION IN E-MARKETING (Od masowej komunikacji marketingowej po personalizacje w e-marketingu)

Authors
Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
The aim of the marketing communication is to establish long-term relationships between customer and organization. Evolution of marketing communication and media development allowed advanced personalization of product messages in real time. Today, personalization is one of the strongest e-marketing trends. And it is growing still. Internet offers a lot of effective tools for individualized communications and products. This can help businesses become more competitive. The article introduces the problem of the personalization idea and tools.
Journal
Year
Issue
Pages
75-81
Physical description
Document type
ARTICLE
Contributors
  • Natalia Szwarc, Majewski Business Consulting, ul. Rogalinska 5c/8, 80-809 Gdansk, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA088012
YADDA identifier
bwmeta1.element.25b99b35-14ac-32c9-9a6d-aec953b63847
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