PL EN


2007 | 42 | 269-279
Article title

Surname as an icon - film, advertisement, brand (name of a product)

Title variants
Languages of publication
EN
Abstracts
EN
The article raises the question of the function that name and surname have in a the creation of film iconographic types of psychological and physical models playing symbolic functions (in reference to a book by psychologist W. Adamczyk) and the issue of the visualisation of a surname in the contemporary commercial world, as well as of its acquiring the function of an iconic sign having associative and symbolic characteristics.
Year
Volume
42
Pages
269-279
Physical description
Document type
ARTICLE
Contributors
  • Z. Kowalik-Kaleta, no address given, contact the journal editor
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA03747531
YADDA identifier
bwmeta1.element.289696b1-9909-398f-8531-9bba856628a0
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