PL EN


2007 | 3(3) | 71-81
Article title

Regional University Marketing in Under-developed Regions

Title variants
Languages of publication
EN
Abstracts
EN
Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying modified strategies and marketing tools in Slovak higher educational market. The study deals with main and dominant approaches in this area of managing of educational institutions in Slovak environment but the study also presents the results of the research. The sample of the research was selected from students of the Faculty of Management, University of Preöov, Slovak Republic. There was marketing product policy designed and mainly communications policy and image mainly analyzed there. There are offered some suggestions for universities in the final part of the study.
Keywords
Year
Issue
Pages
71-81
Physical description
Document type
ARTICLE
Contributors
author
author
  • Robert Stefko, University of Presov, Namestie legionarov 3, 080 01 Presov, Slovakia
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA092323
YADDA identifier
bwmeta1.element.2ce181c6-8498-3ec0-9aa1-aba26b682278
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