PL EN


Journal
2010 | 4(36) | 62-67
Article title

THE SOURCES OF AN EFFECTIVE MARKETING COMMUNICATION IN SOCIAL NETWORKS (Zródla efektywnosci przekazu marketingowego w serwisach spolecznosciowych)

Authors
Selected contents from this journal
Title variants
Languages of publication
PL
Abstracts
EN
Social networks become used for marketing purposes more often. The innovativeness and specificity of marketing communication in those types of services are undoubtedly interesting form advertisers' point of view. Regarding the fact that this is a relatively new solution, there arises a question about the effectiveness of advertising campaigns conducted in social media. This article analyses the sources of effectiveness of marketing activity in social networks and describes the conditioning of an effective campaign in those types of media.
Journal
Year
Issue
Pages
62-67
Physical description
Document type
ARTICLE
Contributors
  • Miroslaw Moroz, Uniwersytet Ekonomiczny we Wroclawiu, Katedra Ekonomiki i Organizacji Przedsiebiorstwa, ul. Komandorska 118/120, 53-345 Wroclaw, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA088023
YADDA identifier
bwmeta1.element.2ed23feb-08fe-3968-b5c2-8a7bcf6d5a1b
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