PL EN


2008 | 1(5) | 99-109
Article title

DEMARKETING OF TABACCO PRODUCTS AND CONSUMERS BEHAVIOR FORMATION (Demarketing wyrobow tytoniowych a ksztaltowanie zachowan konsumenckich)

Title variants
Languages of publication
PL
Abstracts
EN
Demarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of tobacco products, and warning messages on packages and advertisements. These measures influence either directly or indirectly the following psychosocial and environmental variables: health beliefs, social attractiveness of smoking, accessibility of tobacco products and associated behaviors. The article presents a review of international research on the demarketing of tobacco and its effects for the formation and change of health behavior.
Keywords
Year
Issue
Pages
99-109
Physical description
Document type
ARTICLE
Contributors
  • Barbara Jacennik, Wyzsza Szkola Finansow i Zarzadzania, ul. Pawia 55, 01-030 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA09247
YADDA identifier
bwmeta1.element.37bc6bc0-6b2b-3718-80c6-dc370ae85f23
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