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PL EN


2008 | 1(5) | 99-109

Article title

DEMARKETING OF TABACCO PRODUCTS AND CONSUMERS BEHAVIOR FORMATION (Demarketing wyrobow tytoniowych a ksztaltowanie zachowan konsumenckich)

Title variants

Languages of publication

PL

Abstracts

EN
Demarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of tobacco products, and warning messages on packages and advertisements. These measures influence either directly or indirectly the following psychosocial and environmental variables: health beliefs, social attractiveness of smoking, accessibility of tobacco products and associated behaviors. The article presents a review of international research on the demarketing of tobacco and its effects for the formation and change of health behavior.

Keywords

Year

Issue

Pages

99-109

Physical description

Document type

ARTICLE

Contributors

  • Barbara Jacennik, Wyzsza Szkola Finansow i Zarzadzania, ul. Pawia 55, 01-030 Warszawa, Poland

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
11PLAAAA09247

YADDA identifier

bwmeta1.element.37bc6bc0-6b2b-3718-80c6-dc370ae85f23
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