PL EN


2010 | 4(16) |
Article title

Perspektywy wykorzystania narzedzi marketingu mobilnego

Authors
Title variants
EN
PROSPECTS FOR THE USE OF MOBILE MARKETING TOOLS
Languages of publication
PL
Abstracts
EN
Mobile marketing has some undeniable advantages over other communication channels, such as interactivity, location based services and impulsiveness (spontaneity). However, a cell phone and other mobile devices are treated by users as personal devices in relation to which they are reluctant to see the interference from outside. The challenge for the industry is therefore a good understanding of the restrictions associated with this form of communication. Factors specific to m-marketing include profile of the recipient, the context and motivations of the user 'in motion'.
Year
Issue
Physical description
Document type
ARTICLE
Contributors
  • Robert Stalmach, Wyzsza Szkola Finansow i Zarzadzania, ul. Pawia 55, 01-030 Warszawa, Poland.
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA091617
YADDA identifier
bwmeta1.element.4cf79286-0fb7-3f08-9833-9aa0de1b791a
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