PL EN


2007 | 10 | 3(36) | 88-95
Article title

Sales Promotion Through the Non-verbal Communication in the Sales Business

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The important role in the shopping process is played by the senses, that enable buyer to judge the offer in order to accept or reject it. Human senses decode, react and help to memorise stimulants. The aspect of sensory perception is very important and in the majority of cases the transaction results from the deliberate actions enabling clients to touch, smell or taste the product. Activating sales through the non-verbal communication results in faster decision making by the buyer due to the emotional stimulation more subtle than verbal incentives
Keywords
Year
Volume
10
Issue
Pages
88-95
Physical description
Document type
ARTICLE
Contributors
author
  • M. Makowski, Wyzsza Szkola Zarzadzania w Kwidzynie, ul.11 LIstopada 13, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA04849221
YADDA identifier
bwmeta1.element.4f267958-f6a6-3945-a29a-cd1ffde8ceb1
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