PL EN


2007 | 6(689) | 57-64
Article title

Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs

Title variants
Languages of publication
PL
Abstracts
EN
SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus.
Keywords
Year
Issue
Pages
57-64
Physical description
Document type
ARTICLE
Contributors
author
author
  • W. Grudzewski, Instytut Organizacji i Zarzadzania w Przemysle 'ORGMASZ', ul. Zelazna 87, 00-879 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA03176558
YADDA identifier
bwmeta1.element.7478e93c-10d5-3826-9ca7-edbfd6f4c27f
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