PL EN


2010 | 5 | 2 | 316-325
Article title

CUSTOMER LOYALTY TO INSURANCE COMPANIES

Content
Title variants
Languages of publication
EN
Abstracts
EN
Loyalty of customers in the insurance services market is determined by numerous factors. The factors with the highest share in building loyalty attitudes include the offer conditions, credibility and confidence in the insurance company and premium amount. The location of the insurance agency, on the other hand, has the lowest influence on the loyalty of the customer to the insurer.
Contributors
  • Justyna Witkowska, Chair of Insurance, University of Warmia and Mazury, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA091410
YADDA identifier
bwmeta1.element.875bc7b1-b781-3524-9bc4-e18422fac31c
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