PL EN


2009 | 12 | 1 (23) | 103-115
Article title

THE MARKET IMAGE OF MEDIA GOODS AS A STARTING POINT FOR PROMOTIONAL ACTIVITIESON THE PRESS MARKET (Rynkowy wizerunek dobra medialnego jako punkt wyjscia dzialan promocyjnych na rynku prasowym)

Content
Title variants
Languages of publication
PL
Abstracts
EN
The article discusses market image schemes of media goods in the following segments: paid printed newspapers, radio, television and websites. The analysis of these segments is helpful in understanding the market operation of printed newspapers, magazines, broadcasting stations, TV stations and websites. The analysis shows also factors that have an impact on commercial transfer creation. The article focuses on the determination of mission's keynote, the distinguishing elements of identity and the way of creating expectation regarding the image of media goods.
Keywords
Year
Volume
12
Issue
Pages
103-115
Physical description
Document type
ARTICLE
Contributors
  • R. Zabinski, Katedra Dziennikarstwa i Komunikacji Spolecznej, Wyzsza Szkola Zarzadzania 'Edukacja', ul. Krakowska 58-62, PL 50-425 Wroclaw, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA106019
YADDA identifier
bwmeta1.element.89007116-0e81-393d-9b75-7333fc7a8b78
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