PL EN


2009 | 12 | 3(44) |
Article title

THE USAGE OF ANIMATED CHARACTERS IN ADVERTISEMENT (Wykorzystanie postaci animowanych w przekazie reklamowym)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Fictitious, animated characters appear in commercial transmission much more frequently than just a few years ago. The main reason for the popularity of this type of advertising production is significant technical and technological development that facilitates the work of creative graphic designers and animators. To explain the importance of the cartoon characters' usage in advertising the author used numerous examples of films emitted in Polish television. As a source of inspiration for creative advertisers the article presents also manga, a popularity gaining technique, in which there are prepared a number of animated advertising films in Japan. In this context, the author also proposed the introduction of two new concepts - 'mangavertising' and 'animevertising'.
Year
Volume
12
Issue
Physical description
Document type
ARTICLE
Contributors
  • Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
09PLAAAA070318
YADDA identifier
bwmeta1.element.895e7d03-2405-324b-bef8-8ec418fd09fe
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