PL EN


2013 | 4 | 2 | 66-79
Article title

Trailer zum Buch – Wie wirken Buchtrailer auf die Rezipienten? Ergebnisse des ersten online-experiments in Deutschland

Title variants
EN
How do Book Trailers Affect the Recipients? Results of the First Online Experiment in Germany
Languages of publication
DE
Abstracts
EN
As far as we know, an experiment on the effect of book trailers has not yet been presented to a broader academic public. Our findings: Book trailers are – compared to blurbs – better able to make clear to the future reader which genre the book they are considering buying belongs to. In our experiment, however, they were not able to increase the interest in reading more strongly, nor did they manage to make a book seem more exciting in the comparison carried out to blurbs.
Year
Volume
4
Issue
2
Pages
66-79
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-0c8fcdd9-61ed-4548-ad10-60927b7773ea
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