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Marketing Instytucji Naukowych i Badawczych
The role of higher education institutions in shaping the intellectual capital in light of marketing innovation
), p. 2-18
Outer personal marketing as the element of the holistic orientation of organization
Baruk A. I.
), p. 19-42
Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute
), p. 43-53
Marketing of knowledge based services
), p. 54-70
Marketing automation processes as a way to improve contemporary marketing of a company
), p. 71-84
Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values
Monrabal J. I.
), p. 85-92