PL EN


2012 | 19 | 3 | 14-20
Article title

Wideografia jako metoda badań zachowań konsumenckich

Authors
Title variants
EN
VIDEOGRAPHY AS A CONSUMER RESEARCH METHOD
Languages of publication
PL
Abstracts
EN
The main aim of the paper is to present a videography as a new method in consumer research. This paper examines the role of videography, gives insight in techniques and tools and varieties of videography. Videography is the qualitative research method based on using video to conduct and present research..
Year
Volume
19
Issue
3
Pages
14-20
Physical description
Contributors
  • Katedra Marketingu, Akademia Leona Koźmińskiego w Warszawie, ul. Jagiellońska 57/59, 03-301 Warszawa, Poland, jtkaczyk@kozminski.edu.pl
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-6a54a36c-cbaa-4478-b0ca-cf5a6f9341ac
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