PL EN


2011 | 134 | 117-129
Article title

Vom Vital-Macher zum Frische-Flirt. Strukturtypen der werbetauglichen deutschen Komposita und deren polnischer Entsprechungen

Authors
Title variants
EN
FROM VITAL-MACHER TO FRISCHE-FLIRT. PATTERNS OF GERMAN COMPOUNDS AND THEIR POLISH EQUIVALENTS IN ADVERTISING
Languages of publication
DE
Abstracts
EN
Values are the most important aspect of any advertising message. Compounds (both nouns and adjectives) are a very effective means to express values (related to the advantages of a product). This, however, pertains only with respect to the German language. Therefore, the investigation starts with German structural patterns that are to be found in compounds in German commercials. In Polish advertising compounds are much rarer, so only a few Polish examples will be given for each pattern.
Year
Volume
134
Pages
117-129
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-82438c93-2590-47df-8606-ed6604467712
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