Title variants
FROM VITAL-MACHER TO FRISCHE-FLIRT. PATTERNS OF GERMAN COMPOUNDS AND THEIR POLISH EQUIVALENTS IN ADVERTISING
Languages of publication
Abstracts
Values are the most important aspect of any advertising message. Compounds (both nouns and adjectives) are a very effective means to express values (related to the advantages of a product). This, however, pertains only with respect to the German language. Therefore, the investigation starts with German structural patterns that are to be found in compounds in German commercials. In Polish advertising compounds are much rarer, so only a few Polish examples will be given for each pattern.
Keywords
Publisher
Journal
Year
Volume
Pages
117-129
Physical description
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-82438c93-2590-47df-8606-ed6604467712